Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret.

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships.

B2B 242

B2B B2C Software Consumer 242

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Event & Experiential Marketing. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Looking to buy enterprise software? Promoting leadership. Creating depth of message. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Understand how you fit into the big picture. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 176

Marketing Employee Content Marketing Training 176

PRSay

MAY 18, 2023

Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky. Communications shops that use ChatGPT to generate copy will still need skilled people to edit and enhance the rudimentary material the software generates. Understand that ChatGPT still needs a human editor.

Publicity 185

Publicity Software Education Technology 185

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. This interest comes after some major moves that have already been made, such as Musk firing Twitter’s top executives and having Tesla engineers review the software code. Conservatives condemn Pfizer director .

Twitter 148

Twitter Brand Branding Retail 148

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Although often used to develop sales and marketing leads, white papers can also boost credibility and the perception of expertise or authority for company executives. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Flack's Revenge

JULY 11, 2018

It’s about marketing that transcends products and features to tell a more meaningful story. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing. Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Build a program that does something real, and then build publicity around it.

Video 160

Video Banking Data Software 160

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 63

Survey B2B Marketing Mobile 63

Cision

AUGUST 11, 2015

Podcasting is an alluring medium to PR pros, marketers and communicators. The medium can be used for thought leadership, to offer an insider’s view into a particular industry, to tell people’s stories … you get the idea. Sound also relates to microphones, headphones and audio editing software. Strozier ( Creative Commons ).

Software 120

Software SEO Video Education 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. If they’re in a smaller firm, this opportunity may also mean more facetime with leadership, which is a real plus. We choose hires who demonstrate more than just dazzling academic prowess.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

SEPTEMBER 24, 2016

The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning , artificial intelligence (AI) and even automation interchangeably. In marketing, most of the tech tools are simply automation, described with great editorial liberty.

Marketing 60

Marketing Creativity B2B Ethics 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. establish thought leadership. establish thought leadership. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

Barokas

APRIL 16, 2019

In interviews, Hoffman explains that while this approach comes with some downsides – high capital burn, hiring issues and possible dilution of company culture – he believes it is the only way for startups to stay competitive in software development today. Either way, scaling, blitzscaling, (or not) can be hard on PR and marketing teams.

How To 102

How To Crisis Internal International 102

PRSay

AUGUST 31, 2021

That means scanning the headlines, turning on social-listening software to monitor mentions of our brand on social media, watching user comments and keeping tallies of customer phone calls and emails. Kelsey Pritchard came to marketing communications by way of politics. Waiting and watching don’t apply to every situation.

Crisis 167

Crisis Crisis Communications Nonprofit Social Media 167

The Resolution Blog

MAY 24, 2017

Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

Ishmael's Corner

MAY 10, 2015

In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. I never considered this for B2B marketing, but the price point allows for experimentation. I plan to experiment with this one.

Tools 60

Tools B2B Software Storytelling 60

Shift Communications

JANUARY 22, 2016

10x marketers are rare. A 10x marketer is a jack-of-all trades. This is what makes a 10x marketer unique. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

10x marketers are rare. A 10x marketer is a jack-of-all trades. This is what makes a 10x marketer unique. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have.

Marketing 60

Marketing How To Analytics Google 60