Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. This is cited ahead of leadership quality (76%) and technological innovation (72%).” And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand.

Financial 152

Financial Marketing Survey B2B 152

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Anonymous User in Marketing and Advertising “Simple UI; easy to use. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip.

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

MAY 14, 2024

A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question.

Survey 103

Survey B2B Marketing Software 103

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Is that good? What exactly is that?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

Software 147

Software Agency Pitching Analytics 147

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. I hopped the proverbial fence from journalist to vendor to work in marketing. In the process, I became a software product nerd. Ok, so those were the personal reasons I came to lead Cision’s marketing team.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.

B2B 103

B2B Study Company Leadership 103

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

MAY 21, 2024

Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Cultivate a data-driven culture Foster collaboration between the PR and marketing teams, enabling them to capitalize on data insights for campaign creation and optimization.

Technology 127

Technology Trends Company Storytelling 127

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. But we have a market. However, there is leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee.

Company 96

Company Marketing B2B Software 96

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Everyone can send an email.

Marketing 210

Marketing Apparel Data Software 210

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JANUARY 4, 2022

The merger brings us scale and ambition for global leadership. Last year STG made clear its intention to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence. Treadwell, Managing Director at STG.

Groups 195

Groups Technology Reputation Software 195

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Looking to buy enterprise software? Promoting leadership. Creating depth of message. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership.

Study 96

Study Company Leadership Education 96

Sword and the Script

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. of revenue – down from 9.1%

Agency 100

Agency Survey B2B Media 100

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. market alone. The space is also attracting a lot of investment.

Content Marketing 96

Content Marketing Marketing Print Software 96

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

Measurement 185

Measurement Data Marketing Analytics 185

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 101

Survey Trends Marketing Creativity 101

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure.

Survey 112

Survey Software Technology Tools 112

PR 20/20

MAY 9, 2023

Associations and other member-based organizations demonstrate no shortage of marketing tactics. However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. A CRM That’s Customizable for Your Needs It all starts with a central database.

Strategy 81

Strategy Marketing Tools Report 81

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. Why do vendors do this?

B2B 124

B2B Study Survey Software 124

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Event & Experiential Marketing. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MAY 18, 2023

Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky. Communications shops that use ChatGPT to generate copy will still need skilled people to edit and enhance the rudimentary material the software generates. Understand that ChatGPT still needs a human editor.

Publicity 182

Publicity Software Education Technology 182

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.

B2B 170

B2B Brand Branding Education 170

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. So, what are the right tech PR and marketing tactics for early-stage tech, when case studies and practical solutions are years away? How Soon is Now? But you have a job to do.

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52