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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. This is true inside and outside of marketing. We need to experiment with marketing too.

Software 122
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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B 165
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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. This means they don’t use PR and comms and therefore don’t really understand the market. Do you need help with B2B tech marketing and PR?

Software 167
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2022 State of Agile: Adoption spreads to marketing, but lack of leadership is limiting its success

Agility PR Solutions

Over the last few years, Agile practices have extended beyond software development and the IT team into other business units such as marketing and HR. The post 2022 State of Agile: Adoption spreads to marketing, but lack of leadership is limiting its success appeared first on Agility PR Solutions.

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From Breakthrough IP to Market Domination

Flack's Revenge

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? But you also need steadfast, focused execution and marketing to become a category king. To Brand or Not to Brand.

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9 Corporate Characteristics to Look for When Buying Public Relations Software

Sword and the Script

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The best vendors in any market are continuously trying to improve the product first because that drives margins.

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Financial analysts say marketing is an investment, not a cost

Sword and the Script

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. This is cited ahead of leadership quality (76%) and technological innovation (72%).” And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand.

Financial 148