Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Let’s congratulate and support Wei by sharing his video on social media! If you want to learn more about Wei, you can follow him on Twitter at @weicai_.

Video 352

Video Journalism Education Resources 352

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements.

Study 144

Study Media Relations Media Measurement 144

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Beyond PR

AUGUST 24, 2016

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. .

Social Media 40

Social Media Study Media Groups 40

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. .

Enterprise 261

Enterprise Privacy Government Software 261

Karen Freberg

OCTOBER 17, 2021

So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. I was not surprised by the results from their first part of their study exploring citations. It was the part of their study that interviewed PR senior scholars. When I saw their article – I immediately checked it out.

Study 111

Study Journalism Interviews Conference 111

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

FEBRUARY 26, 2021

This month, get to know our creative and talented Account Manager (and also our Employee of the Year 2020), Victoria! I started out studying journalism at university, I did a string of interning at publishing houses and magazines before eventually making the leap to the dark side of PR (haha!). Time flies….

Meeting 62

Meeting Fashion Film Creativity 62

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

OCTOBER 3, 2015

Go to Social for Small Talk. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Use social media to get a better understanding of whom you’ll be reaching out to. Use social media to get a better understanding of whom you’ll be reaching out to.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

NOVEMBER 3, 2015

Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible. The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media.

Social Media 120

Social Media Pitching Writing Report 120

Solo PR Pro

DECEMBER 27, 2022

The visibility plan resulted in being featured in several publications, including PR Week, PR Daily, PR News and Medium, D CEO, as well as increasing our social media presence by 150%. They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan.

Print 58

Print Financial Journalism Healthcare 58

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Landis PR

JANUARY 18, 2023

Some studies have found that AI can be effective in automating certain tasks, such as content creation and media outreach, and can help PR professionals to better understand the effectiveness of their efforts through data analysis. Gretchen Krueger : What I’ve noticed is the lack of creative content. Use ChatGPT responsibly!

Education 52

Education Training Technology Journalism 52

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Journalistics

NOVEMBER 20, 2014

Here’s a list of the things I wish somebody had told me when I was studying in college (or not studying if you want to know the truth). Avoid drugs – you don’t need drugs to have fun or to stay up all night studying. And once you meet them, connect with them on LinkedIn or follow them on social media.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Comment: Amen. 6) Technology that will change reporting.

Survey 103

Survey Report Media B2B 103

Cision

MAY 8, 2015

Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. Lindsey Wehking, assistant account planner at FleishmanHillard and the most recent college grad of the bunch, was a journalism major with a minor in anthropology.

Creativity 120

Creativity Survey Advertising Advertising 120

Cision

JULY 26, 2016

Seriously, I studied piano at Northwestern University, and one of my first jobs was answering phones at the Ravinia Festival (where the Chicago Symphony plays in the summer). PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. I studied Information and Computing Science at university (and before Chris Owen jumps in, it was a while after Charles Babbage …).

B2B 41

B2B Creativity Agency Writing 41

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. I check social media and complete my Wordle and turn on a podcast while I get myself ready for the day.

Meeting 98

Meeting Writing Pitching Case Study 98

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. I teach upper-division strategic communication planning and tactics, mobile app development, social media management, integrated marketing, and media literacy. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications.

Ethics 52

Ethics System Crisis Management Data 52

Karen Freberg

MARCH 24, 2020

While it is not a dedicated social media book – it is a public relations book! I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. Thanks, SAGE!

Case Study 60

Case Study Creativity Study Course 60