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How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube?

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YouTube Shifts Serve as an Example of Narrative Evolution

5W PR

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. .

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How To Make Awesome Images (No Photoshop Required)

Cision

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. YouTube is the second most visited website in the world only after Google. How To Find The Right YouTuber For Collaboration.

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Renée Warren on Delivering and Proving PR Value

Flack's Revenge

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Here is a link to the audio on Spotify , and you can watch the interview on Fusion PR’s YouTube channel.

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How to Leverage Influencer Partnerships for Skincare Brands

5W PR

A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. Real customers share their positive experiences.

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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.