MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? How dominant is Google now in search?

SEO 98

SEO Interviews Blogging Engineering 98

Cision

NOVEMBER 9, 2015

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. One more creative way to create structure in your post is to change fonts.

How To 120

How To Engineering Creativity SEO 120

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. What does it say?

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. In this post, we'll cover crucial keyword research tips, how to select terms, what elements to optimize within an individual post, plus a bonus tip at the end. How will you reach your end destination or goal?

SEO 40

SEO Blogging Web Writing 40

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Press Release Distribution. Check out this monster case study from AccessDirect.

Strategy 251

Strategy Case Study Instagram Print 251

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

JULY 27, 2016

PR can even boost your SEO. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about.

Writing 40

Writing SEO Web Content Marketing 40

Cision

SEPTEMBER 16, 2015

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. Images: yosuke muroya , Tony Fischer , muffinn ( Creative Commons ).

SEO 120

SEO Web Writing Tools 120

Beyond PR

DECEMBER 14, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. I nstead, wait for a reporter to write you back. They’re only human.

How To 68

How To Media Pitching Creativity 68

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Aside from the core responsibilities of writing and editing, content marketing has its own ecosystem of terms and disciplines. The Beginner’s Guide to SEO | Moz.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert.

Strategy 67

Strategy How To B2C Content Marketing 67

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. There are so many gems in his writing. Digital PR.

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. What do you think is going on here?

Google 109

Google SEO Engineering Measurement 109

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Click to enlarge. What does the audience care about?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. And how can I reach up and catch it? Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . Writing in 2010, Adrian nails it.

How To 65

How To Meeting Creativity Agency 65

The Resolution Blog

JUNE 25, 2015

On Monday, Google unveiled the platform and announced the project is set to offer tutorials on how to use online tools such as Google News, Google Trends, Google Alerts and Analytics. Want some inspiration on a creative way of using Google Adwords? That's why coveragebook's Gary Preston created a short how-to just for PRs.

Google 120

Google Analytics SEO Comparison 120

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Waxing UnLyrical

APRIL 21, 2011

As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. It’s pretty simple to set that up, as this tutorial on All in One SEO from wpbeginner explains.

SEO 82

SEO Engineering Blogging Google 82

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

JUNE 6, 2011

This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. The first thing we learn, when we start blogging, is that it’s important to use a plugin such as the All in One SEO Pack, to get our blogs all gussied up from an SEO point of view.

SEO 71

SEO Engineering Blogging Google 71

Stuart Bruce

MAY 20, 2015

Some chapters use multiple tools so it explains how to use more than 40 different tools to improve how you do different public relations activity and tasks. It covers everything from SEO and improving writing to influencer identification and content curation.

Tools 60

Tools eBook SEO Blogging 60

PR Fuel

NOVEMBER 24, 2020

This goes for writing press releases and blog posts as well. Master SEO. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. As good as that yes feels, you need to know how to handle it when you hear a no. Conduct a PR Audit.

Publicity 52

Publicity SEO Advertising Advertising 52

PR 20/20

JULY 21, 2016

As marketers, we may never write full software programs. Even a basic understanding of how different coding languages and programs work will position you for success as you integrate more marketing technologies into your campaigns. Take advantage of evolving SEO tactics, including authorship tags, microdata markup and HTML 5.

How To 0

How To Web Resources Training 0

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? In this post, we are talking about link quality from an SEO perspective.

How To 71

How To SEO Google Examples 71

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. We had phone call to discuss how to present our awards and the question was asked, if we live stream our awards ceremony, who can help? Finish this sentence: If I am not reporting, I am ….

Meeting 75

Meeting Automotive Media Journalism 75

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? A social media post selling wrapping paper, highlighting how cheap it is, and the variety of colours it comes in. I’ll give you an example. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value. How to Generate Media Referenceable B2B Customers with a Blog. Be smart about it.

Study 141

Study Media Relations Media Measurement 141

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. bring creative ideas and execute them? 3) Look for syndication to new or broader audiences. Give our services a try. Talk to Us !

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Communications Conversations

FEBRUARY 29, 2016

While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). That means learning how to use Power Editor, LinkedIn’s ad platform and Twitter ad products. All of it.

Instagram 60

Instagram Analytics Mobile Employee 60