Ishmael's Corner

APRIL 12, 2020

David Ogilvy penned his infamous advice on writing on Sept. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. 7, 1982 in a memo to his employees. Still, they could use a refresh for 2020. Toward this end, I’ve captured Ogilvy’s 10.more.

Writing 218

Writing Storytelling Employee Communications 218

Cision

NOVEMBER 15, 2017

SEO for content is all about discovery. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences.

Infographics 0

Infographics SEO How To Training 0

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Ask: Do they provide follow links?

Brand 62

Brand Branding How To SEO 62

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

PR Fuel

DECEMBER 14, 2020

The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive. SEO Tricks 101: Insert Keywords. Write Useful Copy. Know Your Angle. Form Enticing Headlines.

SEO 105

SEO Engineering Google Writing 105

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions.

SEO 88

SEO How To Mobile Engineering 88

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. How long can something last when it doesn’t evolve? Let’s consider how much it’s changed in order to drive better results for your business and improved message pickup. .

Writing 98

Writing How To Print Corporate 98

Stern + Associates

FEBRUARY 28, 2024

It also enhances SEO, creating backlinks to your website and providing compelling material for social posting. By leveraging high-quality ideas and solid writing, a dedicated effort to placing contributed content can be the key driver of PR for consulting firms. even more valuable is the ability to shape the message.

How To 98

How To SEO Strategy Social Media 98

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters.

SEO 52

SEO Engineering How To Google 52

The Proactive Report

JULY 28, 2014

So how do you get to be trusted by Google? Verify who you are and what sites you write for. Trust is vital to your search visibility and your news content can provide that trust if you learn how to write and optimize it correctly. And if someone who has a high score refers to your content, it raises your trust.

Google 174

Google SEO Reputation Writing 174

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. How can boosting SEO rankings with a strong press release benefit your business? Want to learn how to boost SEO for your releases? Read on to discover how to use a press release to boost SEO rankings today!

SEO 52

SEO Engineering Google Consumer 52

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth.

How To 78

How To Retail Pitching SEO 78

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc). Content, SEO, PPC, etc).

Software 152

Software How To SEO System 152

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. And once you know how to find them, you can begin to strategize on how to build them. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) This is also referred to as passive link building.

How To 62

How To Google SEO Pitching 62

Axia PR

APRIL 16, 2022

As you write content (blog posts, stories, and social media posts) with links to external websites, you don’t want long and awkward-looking URLs within your text. Those URLs don’t have to stick out like a sore thumb – you can replace them with anchor text, which is clickable text like this link to our homepage.

SEO 62

SEO How To Engineering Writing 62

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. If you’re not sure how to build a list of media contacts, look for a press distribution company.

How To 104

How To Guidelines Writing Pitching 104

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Cision

NOVEMBER 7, 2016

There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective). To understand how to create a proper hierarchy, we need to know what type of default HTML heading our posts have. .”

How To 308

How To Tools SEO System 308

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Because more earned media can help build your brand recognition, improve SEO and sell more. I nstead, wait for a reporter to write you back. Is Your “Cold” More Than Just a Virus? Following up is For Amateurs.

How To 279

How To Media Pitching Creativity 279

PR Fuel

DECEMBER 17, 2020

Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise. Writing Boring Headlines. The tone is absolutely essential when it comes to any kind of writing. Not Modifying Headlines to Fit the Audience.

How To 105

How To Writing Social Media SEO 105

PR Fuel

FEBRUARY 1, 2021

Want to write a press release that secures readers’ attention? The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. Read on because here’s what you need to know about this writing style. What Is the Inverted Pyramid Writing Style?

Writing 52

Writing SEO Construction Newspapers 52

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?

Google 123

Google Engineering SEO Writing 123

Buzzstream

JANUARY 30, 2020

The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line value to your activities and isn’t just a vanity play. Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue.

SEO 71

SEO Film Reddit Video 71

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. ” Write ‘kickers’ for your headlines. .”

SEO 60

SEO Engineering Mobile Pitching 60

Presspage

MAY 16, 2017

For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly. Think about your content calendar for 2017.

SEO 60

SEO Mobile Web Google 60

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

Communications Conversations

NOVEMBER 12, 2021

2 – SEO & SEM. 3 – How to network in the real world (online and offline). SEO/SEM is highly under-represented in an academic setting. Or, what about SEO and SEM? Of course, SEO/SEM are part of the digital/social media class I teach, but we spend 2 weeks, at most, on the topic. But why not?

Communications 155

Communications SEO Social Media Video 155

Stern + Associates

NOVEMBER 21, 2017

Jen Zottola, editorial director at Stern Strategy Group offers seven rules for writing blog. The post How to write blog headlines that drive search traffic (Search Engine Watch) appeared first on Stern Strategy Group. The entire concept of inbound marketing relies on your ability to drive traffic to your site.

Engineering 59

Engineering Writing Blogging How To 59

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

Meeting 120

Meeting How To Radio Energy 120

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. How To Move Your Blog Post Up In Search Results.

SEO 78

SEO Engineering Software Google 78

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. So what does Rand mean when he says the future of SEO is On-SERP SEO? What’s that you say – your PR team doesn’t know how to write meta tags?

SEO 100

SEO Mobile Engineering Google 100

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” There is a right way and a wrong way to do it, however.

Analysis 91

Analysis SEO Guidelines Google 91

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side. Once your content is established and SEO is in check, the next step is to share. Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161