Prohibition

OCTOBER 5, 2023

Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market.

Instagram 62

Instagram Social Media Facebook Media 62

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution. Recommendations for Activating Video with an Influencer Marketing Agency.

Video 98

Video Agency Strategy Marketing 98

Cision

OCTOBER 2, 2015

Mari Smith , Facebook partner and top social media thought leader, has seven proven tactics to help your business build and grow a loyal customer base. At her upcoming webinar, “ Ramp Up Facebook Results & ROI ,” Mari will discuss how to maximize your exposure, overcome your biggest challenges and convert likes into leads and sales.

Facebook 120

Facebook Customer Service Social Media Meeting 120

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

PRSay

SEPTEMBER 10, 2019

On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. One mistake I see communicators make is jumping right into video content creation before setting the strategy. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1.

Storytelling 117

Storytelling Video Strategy Analytics 117

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Cision

DECEMBER 1, 2015

How’s your social media strategy looking? Or maybe your Facebook page looks like a promotion for your company. Facebook rolled out its Messages for business pages this year. Devoting even just a little attention on your social media strategy can make for a big payoff in 2016. Look at Your Stream and Be Brutally Honest.

Social Media 120

Social Media Strategy Media Customer Service 120

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order.

Social Media 344

Social Media Media B2B Leadership 344

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 101

Strategy Measurement Financial Analytics 101

5W PR

OCTOBER 24, 2019

In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages. These enhancements and additional features are designed to help streamline business operations on Facebook as traffic ramps up for the holiday season.

Facebook 60

Facebook Tools Advertising Advertising 60

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Buchanan PR

MARCH 14, 2024

Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. TikTok’s unique algorithm and creative functionality have empowered influencers to create content with unparalleled engagement rates – a goldmine for brands targeting Gen Z and Millennials. Contact us today.

Marketing 70

Marketing YouTube Instagram Strategy 70

Prohibition

APRIL 3, 2024

Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high. Another factor here is the creative options tend to be much more expensive than your standard social media advert as the bar for quality is much higher, especially for TV.

Social Media 62

Social Media Advertising Advertising Marketing 62

Cision

JANUARY 10, 2017

How does your brand’s 2017 strategy look? Whether you’re fine tuning your strategy or starting from scratch, here are a few words of advice to keep in mind as you leap into the new year. Nicholson suggests working with a quarterly strategy to start. Instead, look for third-party content with a Creative Commons license.

Strategy 120

Strategy How To Content Marketing Mobile 120

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Brand 92

Brand Branding Instagram Video 92

The Proactive Report

JUNE 18, 2021

Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. For example, the largest segment of Facebook users is 25 – 44 and slightly more men than women.

Small Business 213

Small Business Fashion Groups Local 213

Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

FEBRUARY 13, 2024

Check out the changes that will impact your Q1 strategy below. Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Platforms like Facebook, Instagram, and LinkedIn offer sophisticated targeting option͏s, al͏lowing advertisers to reach their ideal audience with precision.

Advertising 78

Advertising Advertising Exercises Measurement 78

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. Image expansion tool – this will use Meta’s Advantage+ creatives that help size your creative for the best performance.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Critical Mention

OCTOBER 18, 2019

More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Both social posts and search engine results are available to mass audiences, which means your organization’s search rank can improve with the right techniques and content strategy. . Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Prohibition

AUGUST 2, 2023

Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video. This is great news for social media managers everywhere!

Instagram 62

Instagram Twitter Social Media B2C 62

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Square Format. Image credit: PEG. Timelapses.

Video 78

Video Trends Strategy Marketing 78

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video. Social media managers need to have at least one or more of these creative skills.

Social Media 174

Social Media Media Analytics Data 174

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Customers are upgrading and updating everything from technology to influence. Let’s Connect!

Strategy 52

Strategy Training Insurance Insurance 52

Karen Freberg

JUNE 9, 2020

There’s a new textbook in town for public relations, and it’s bringing forth a whole new marketing strategy along with it! It’s much more than that – it’s really an integrated mix of various strategies, approaches, and tactics that are utilized all together for a campaign, like in public relations.

Strategy 59

Strategy Marketing Video Course 59

5W PR

APRIL 7, 2023

To reach a wider audience, food bloggers must use various marketing and PR strategies. Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram. Offering Meal Plans Meal plans are another effective strategy for food bloggers to expand their reach.

Film 88

Film Video YouTube Instagram 88

Onclusive

MAY 31, 2018

When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Share Tweet Share. Create Quality Social Media Content.

Strategy 83

Strategy Communications Marketing Social Media 83

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. This strategy will also increase the visibility of the brand on the right platforms. This strategy can be a great way to gain exposure.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021. What are those non-financial factors? Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. For many, they continue to be the trinity of social media. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Instagram 405

5W PR

APRIL 4, 2023

There are a few different strategies that companies can use to make their products stand out on grocery shelves. Using Creative Labeling In addition to eye-catching packaging, companies can make their products stand out on grocery shelves by using creative labeling.

Creativity 88

Creativity Social Media Examples Brand 88

Prohibition

AUGUST 4, 2023

Neglecting to Understand The Audience different platforms, focus, strategy, lose followers, posting content, common pitfalls One of the gravest and common mistakes that marketers can make in social media video marketing is to overlook the importance of understanding their audience. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118