5W PR

FEBRUARY 22, 2024

From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox.

Media 78

Media YouTube Transportation eBook 78

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Storytelling is the underlining theme for social media pros. Super confused right off the bat. Social Listening. Copywriting.

Social Media 174

Social Media Media Analytics Data 174

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Spec out your slice of the Facebook B2B audience and target it directly.

Advertising 36

Advertising Advertising B2B Facebook 36

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. You’ll notice Walmart repurposed a string of Snapchat stories (I think) and incorporated it into this video they they put together and shared on its Walmart Today Facebook channel. Pretty interesting, right?

Social Media 68

Social Media Trends Radio Media 68

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”.

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. Storytelling success stories. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Stern + Associates

DECEMBER 20, 2022

By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience. The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations.

Social Media 62

Social Media Marketing Media Instagram 62

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Try Out Trends. Set the Tone. Instagram is fun.

Instagram 120

Instagram How To Trends Storytelling 120

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. At the same time, SEO has become more PR-oriented, and that trend needs to continue, driven by PR professionals. Mastering new tools.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. For instance, if the word “business” is trending, then using “#business” in your post will substantially increase chances of engagement.

Social Media 100

Social Media Media Infographics Pinterest 100

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. The post 2019 Trends to Watch for Solo PR Pros appeared first on Solo PR Pro.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video. ‘Native posting’ is the first thing to consider with Facebook. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. Combine that with the “in-demand” mindset of people, video is trending up, up, UP! A: Facebook Live because of the numbers and the way people use Facebook.

Video 0

Video Facebook YouTube Consumer 0

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. Flipboard – Flipboard ’s magazines have always been helpful for trend/news monitoring and content discovery. where we’ll be sharing more visual storytelling tips, tricks and resources. Here we go! No problem.

Storytelling 28

Storytelling Tools Resources Instagram 28

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Two billion monthly Facebook users generate a huge amount of data. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5 It’s the best way to learn. #4

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on Facebook. Let’s Connect!

Social Media 52

Social Media Corporate Communications Media 52

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. It looks just like a regular Facebook post, but it is an ad. What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. They have created a lot of great creative assets that are published immediately. Great longform storytelling. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. Publishers are looking beyond Facebook as the platform’s self-interest is seemingly at odds with publisher interests.

Corporate 63

Corporate Storytelling B2B Facebook 63

Communications Conversations

OCTOBER 13, 2015

With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? Corporate Volunteerism & Social Media: Trends, Tips and Tools from Arik Hanson.

Corporate 60

Corporate Creativity Employee Instagram 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 5) Alignment of marketing and customer success.

Social Media 93

Social Media Marketing Media Creativity 93

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Discover new ideas amid detailed coverage of emerging trends and opportunities. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68