Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues.

Software 128

Software Pitching Ethics Privacy 128

The Resolution Blog

FEBRUARY 14, 2016

You are embedding them with the principles and work ethics that are your core values. Most people come into PR as they love the creativity and idea generation involved in the industry and they will bring a fresh perspective on everything. You are giving them attitude. Anyone can be taught new media and how to work with it.

Training 120

Training Pitching Exercises Ethics 120

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. I was honoured to address the CIPR's 2018 graduation ceremony in London tonight.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

SEPTEMBER 24, 2016

Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. The ethical implications are incredible – and maybe too are the dangers. Does your B2B PR machine bring creative ideas? In the creative domain, humans still dominate.

Marketing 60

Marketing Creativity B2B Ethics 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

ZudePR

JANUARY 21, 2016

Makes me tired even thinking about this bloke’s work ethic. They’re usually aimed at me: someone working in the digital and creative industries. Brian from Backlinko tells you how to get them, ethically. It stands for Software as a Service. I know two guys who put out quality blog posts every two days.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. Today, they just dump gigabytes of data into a software program called eDiscovery, and boom, here are the parts relevant to the case. No need for the army of associates.

Agency 97

Agency Trends Marketing Survey 97

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 102

Technology Ethics Leadership Groups 102

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Ultimately, not everyone has access to the resources needed to create high-quality content and AI is able to bridge the gap by providing affordable and user-friendly software that can empower individuals and businesses with limited expertise.

Social Media 62

Social Media Trends Media Guidelines 62

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. million people , or more than a third of the U.S.

Ethics 96

Ethics Privacy Radio Sports 96

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve About 23 percent of respondents were “extremely uncomfortable.”

Privacy 124

Privacy Google Advertising Advertising 124

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together.

Trends 88

Trends Data SEO Consumer 88

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 80

Ethics Employee Communications System 80

PR Conversations

AUGUST 17, 2014

Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software. Also then as an occupation, we never seem to get a step closer to an ethical future for PR.

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR Conversations

APRIL 21, 2016

As Kirstene Stewart states, “Homogeneity is a creativity killer.” Go ahead and laugh at my “creativity” because if you think too hard about it you might just cry instead.). I would suggest not just for employees, but also for communication teams. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

PR in High Definition

JULY 28, 2016

Fortunately, there is more plagiarism detection software on the market these days, making it easy to find plagiarists. If you are using sites like Flickr or Google Images, you need to restrict your search parameters to ensure you can use the image under the correct creative commons licence. Cite sources and be careful not to misquote.

Web 48

Web Reputation Employee Policies 48