The surprising 10 ‘decisions drivers’ that factor into B2B software deals
Sword and the Script
SEPTEMBER 10, 2024
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.
Let's personalize your content