Shift Communications

AUGUST 16, 2016

A true definition of your company. A true definition of your brand. You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. Measurement. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

The Hoffman Agency

MARCH 21, 2018

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. Jack definitely has interests he will share more often than anything else on Twitter. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities.

Social Media 60

Social Media Media Twitter Insurance 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Karen Freberg

AUGUST 15, 2017

Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns. We are seeing this as a growing emphasis with many professionals when looking at future colleagues and employees. For example, I was surprised to see how short the measurement chapter was.

Social Media 69

Social Media Media Resources Education 69

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 40

Publicity Storytelling Study Journalism 40

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

Waxing UnLyrical

JANUARY 3, 2011

And if you’re a full-time, but junior, employee, read your job description carefully and pay attention to what you are and are not paid to do. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! I would definitely say number 2 & 5 are SO tough but SO important!

Facebook 63

Facebook Twitter Measurement Blogging 63

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR in High Definition

JULY 28, 2022

Influencing the opinions of customers, partners and even the company’s own employees. Now I am by no means suggesting that there isn’t an ROI on comms, it is just notoriously difficult to measure. If your employees sing your praises, it will be easier for others to join in the tune. So how do you change these opinions?

Analytics 62

Analytics Reputation Employee Google 62

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. I think like Google analytics for it, it’s definitely, it’s challenging. What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Maxim Behar

DECEMBER 4, 2021

Another important thing – we did not lay off a single employee, our team is growing, especially in the social media department. as well as measuring the results of the PR activities. What is your definition of PR in 2022? - The thing that makes us proud is the fact that for these 18 months we did not lose a single client.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. In many cases, that holds true.

Case Study 111

Case Study Marketing Study Content Marketing 111

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I believe what is changing is the need to focus on data and measurement of programs and campaigns.

Energy 53

Energy Measurement Internal International 53

Stephen Waddington

DECEMBER 13, 2017

Diversity drives innovation and creativity. There are a number of ways organisations can help employees overcome their unconscious bias. Have SMART objectives for employees so that there is a focus on delivery and positive actions rather than weaknesses and under performance. It’s a competitive advantage. Clients demand it.

Training 80

Training Groups Industry Examples 80

Communications Conversations

OCTOBER 25, 2018

It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. By streamlining manual processes brands free up resources and employee’s time that can be put towards other tasks. The days of measuring success by Likes, Comments and Shares is long gone.

Social Media 89

Social Media Trends Media Instagram 89

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons).

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons).

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 98

Social Media Marketing Media Creativity 98

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. Gannett furloughed from all over, but for example, Gannett furloughed employees, I think, at over 100 newspapers? So, I really doff my cap at this really creative use. Paul: Consumers have tried to educate themselves in this new world. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform. She is a sought-after speaker and author of How to Measure Social Media. There is a definite trend towards podcasting, video integration and live video streaming.

Social Media 120

Social Media Advertising Advertising Healthcare 120