Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PRSay

AUGUST 31, 2017

In fact, more than half of the 18 CEOs of PR firms interviewed by Angela Chitkara for a 2017 City College of New York and Holmes Report paper, which was presented in a PRSA Diversity and Inclusion webinar , indicated they have implemented implicit bias training as a best business practice in an effort to retain diverse employees.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

SEPTEMBER 9, 2015

In the middle of a crisis? Click here to manage crisis communication in a social world! But if you want to actually see a return on your investment and get something out of the effort, hire an employee, freelancer or social media management company to focus exclusively on this important component of your marketing.

Social Media 120

Social Media Media Crisis Communications Crisis 120

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! They put on their cape of communication every day to take their clients to new heights with their extraordinary abilities and powers. They constantly save the day with their quick wit, unique craft and selfless dedication.

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

5W PR

APRIL 2, 2020

Now is not only the time to be transparent, but also creative while interacting with customers. Shift employee responsibilities to better support sales efforts. Be communicative with internal employees in every department on how they can help accomplish these goals. As a sales team, what is your goal moving forward?

Crisis 97

Crisis Employee Financial Consumer 97

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

JANUARY 6, 2015

357 magnum revolver stormed into a Domino’s in Atlanta, Georgia and took two employees hostage. Before the police could negotiate with his demands ($100,000, a getaway car, and a copy of The Widow’s Son — a novel about Freemasons), the two employees escaped. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Prohibition

JANUARY 14, 2022

What is a PR Crisis Plan? Your employees and stakeholders could be made to look incompetent or immoral. Trying to control a crisis is almost impossible. For example, an employee leaks damaging information about your company. ? A major crisis. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

FEBRUARY 17, 2015

Businesses should want loyalty for two reasons, first for the obvious implication for retention, but also from a PR perspective, for crisis communications planning. There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers. Fuel word-of-mouth. What would you add?

B2B 60

B2B Leadership Customer Service Content Marketing 60

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. With the changing media landscape, the ability to earn coverage requires that much more creativity! What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Burrelles Fresh Ideas

JANUARY 23, 2024

Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Konnect Agency

SEPTEMBER 2, 2020

Brands need to continue to adapt, be creative, but also remember that their true and loyal consumers that have stuck around for the long haul have stuck around due to their authenticity. Creative stunts & campaigns that keep you top of mind. Brand Strategy has never been more important than now.

Strategy 52

Strategy Brand Branding How To 52

Beyond PR

APRIL 22, 2016

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. If managed especially well, few outside your crisis response team will even know something happened. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Shift Communications

AUGUST 16, 2016

Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. Social media crisis guidelines should be included as well. Who needs to know, and in what order? Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Burrelles Fresh Ideas

MAY 30, 2023

More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. Using multiple creative content types helps to ensure more of your audience can meaningfully interact with your messaging. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Maxim Behar

DECEMBER 20, 2022

And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. You are our pride and we, at BBLF, always rely on your ideas, creativity, and eternal energy. See you soon! .

Energy 52

Energy Groups Internal International 52

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. Last question: Career highlight so far?

Sports 113

Sports Retail Local Report 113

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. A half year later my employer was acquired.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Great leaders make clear and transparent communication a top priority.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

APRIL 9, 2024

With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Social Media 92

Social Media Marketing Media Storytelling 92

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Shift Communications

MARCH 10, 2017

Think of their team as yours; you’ve just gained four or five, depending on the size of your program, brand new employees! Good firms have creative people who spend their days stretching even small resources into meaningful results. Some agencies excel in vertical markets, government, non-profit, crisis communications.

Agency 87

Agency Resources Crisis Communications Creativity 87

The Hoffman Agency

AUGUST 29, 2019

While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. As conversation and strategizing began, our families started to understand the importance of critical thinking and creativity.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Prakkypedia

FEBRUARY 14, 2016

Public relations professionals work in all sorts of environments and working arrangements, and that includes external ‘consultants for hire’ or in-house, long term employees. Organisations often hire a PR consultant because there are some corporate communications skills lacking in-house. Reasons for hiring an in-house PR manager.

Internal 60

Internal International Crisis Communications Employee 60

Maxim Behar

DECEMBER 4, 2021

Another important thing – we did not lay off a single employee, our team is growing, especially in the social media department. Did the focus of your clients change, their demands, or the environment for communicating their messages? The projects in crisis communication and digital marketing are dominating.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Images: DonkeyHotey , epSos.de , William Murphy , Paul Miller ( Creative Commons ). Regulatory and government bodies demanding CSR reporting, new legal business structures.

Media Relations 120

Media Relations Trends Media Corporate 120

Communications Conversations

MAY 3, 2017

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. Whether it’s employee relations issues that surface on social media or talent acquisition social strategies, there is a clear disconnect between the teams that typically work on social media (in marketing or communications) and HR.

Healthcare 114

Healthcare SMB Social Media Meeting 114

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. I loved how they installed 'Fearless Girl' in relation to another iconic statue, the 'Charging Bull.'

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. If you enjoyed this post, you might also like: Art or Science: Creative Marketing and PR .

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. So Papa John’s legally gagged its employees, in a company-wide effort to muzzle criticism. #4

Crisis 63

Crisis Marketing Training Employee 63