Bianchi Biz Blog

APRIL 17, 2023

How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years. And before that, I was an English and Journalism student at Bowling Green State University. This was my first taste of the remarkable experiences journalists occasionally are afforded.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

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How To Media Radio Print 106

Solo PR Pro

JULY 5, 2022

And if nothing unexpected comes up by mid-afternoon, I can be reached by phone on the golf course feeding balls into the lake and deep into the woods — laptop at the ready in case of a true emergency. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning.

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Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. We EV owners hear some of the same silly questions over and over, so this was about how I might like to answer (but in real life of course, I always try to be patient and helpful).

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Meeting Media Travel Interviews 81

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. For that effort, I earned my first Gold Kenneth R.

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Meeting Media Chemicals Radio 86

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A new decade is upon us.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. My local PRSA Chapter put on a great course, and my mentor gave me great advice and support.

Exercises 74

Exercises Print Groups Conference 74

David PR Group

SEPTEMBER 3, 2014

“Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. This, of course, begs the question: How do you get your news?

Newspapers 73

Newspapers Print Radio Local 73

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

Media Marketing Analytics Television 60

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Of course, developing multimedia assets while trying to report a story is difficult. Use Multimedia to Tell a Better Story. It allows you tell a different story.”.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism. This Startup Intends to Buy a Media Publication. That may be changing. Build or Buy an Audience?

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

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Software Case Study Advertising Advertising 119

Critical Mention

JULY 16, 2019

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 76

Media Advertising Advertising Measurement 76

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

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Publicity Social Media Report Fashion 158

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. How long have you been in this job/field? Betsy Andersen.

Apparel 106

Apparel Public Affairs Training Corporate 106

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. If we fast forward to 2021 now, we have all the wonderful things of social media, digital marketing, much improved measurement and tools. Okay, it needs to be media relations still. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. to rock your social media and content marketing. The Brand Advantage Journalism Podcast. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision acquires Gorkana , a UK-based provider of media intelligence and news. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

ZudePR

DECEMBER 30, 2016

Hot off the printed press. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 I’ve cooked a three-course-meal with the kids. I’ve started a very specific gratitude journal. They love it.

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Writing Google Meeting Airlines 84