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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319
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The need for Due diligence data room

ReimaginePR

The electronic data room technology is usually reliable and straightforward to use, which solution enables you to exchange newspapers for your corporation faster, much easier and more securely. The secure data room is a modern day solution just for the control of exclusive capital.

Data 177
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How Jeff Bezos Scored A PR Win

ImPRessions - Crenshaw Communications

In Stone’s words, “It’s a tale that involves a scheming Hollywood manager, desperate tabloid newspaper editors, and spurious claims of political intrigue and international espionage. The publication was on thin ice, financially weak and fearful of prosecution. Of course it was picked up by every media outlet in the country.

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At What Age Must Start Your First Job? Maxim Behar: The Earlier, The Better!

Maxim Behar

Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend. Of course, they were welcomed, but money wasn't my motivation for doing it, or more precisely – not only them. No, of course not. And so, it went on for four years. Do you agree? -

Survey 64
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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. However the impact of the crisis, particularly financial or reputational, may persist for much longer. By Tony Jaques.

Crisis 249
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3 Ways To Help Journalists And Help Yourself In The Process – Part 1

PR Insiders

If you’re a financial professional, that audience could be people in or near retirement. I’ve always said that in a sense we serve two sets of clients: those who hire us to promote them, of course, but also the media themselves. You, on the other hand, may just be trying to get into your local newspaper or a trade publication.