Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. Notified says they have 650 customers and roughly 10,000 users on the platform globally.

Software 116

Software Tools Publicity System 116

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers.

Brand 152

Brand Branding Reddit Pitching 152

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 106

B2B Survey Pitching Software 106

Mindful Marketing

MAY 17, 2017

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. .” Of course that belief is the genesis of our existence.) You can download a sample or buy the report, here.

Software 50

Software Media Analytics Report 50

Sword and the Script

AUGUST 8, 2017

Do you write a new pitch all together? This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI is currently working out of a space called the Varick Street Incubator , an initiative by the New York Economic Development Corporation. NewsAI PR Software Pricing.

Software 70

Software Tools Pitching Media Relations 70

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software. Using AI to shop coverage of surveys. Content picks.

Technology 93

Technology Software Survey Internal 93

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively. See this post for tips on writing stellar bylines. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Implausible claims. Unintended awkwardness.

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 152

Company Tools Technology Software 152

Sword and the Script

SEPTEMBER 1, 2020

billion global market for Media Intelligence/PR software and information solutions.” At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. The data for their report comes from scouring published financial reports. million (USD), down 10.0%

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Write the book on it. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Don’t make them come to you.). That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 101

Interviews Publicity Technology Social Media 101

Bianchi Biz Blog

JUNE 16, 2022

As of this writing, NAIDAS is on track to have more than 100 sponsors and partners from the global automaker, auto supplier and start-up ranks. a global supplier of lightweight components for body, chassis and other applications.

Technology 86

Technology Automotive Mobile Conference 86

Cision

JULY 27, 2017

Don’t just write this feedback down — actually do something about it. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building.

Case Study 178

Case Study SEO Film Video 178

PR Insiders

AUGUST 26, 2021

In the last PR Insider, I shared with you some of the results from the 12th annual Global State of the Media report compiled by Cision , a PR software and services provider. For a financial professional, we might write an article with the headline “5 Ways to Save More for Retirement.”

Survey 78

Survey Pitching Newspapers Software 78

PR Fuel

SEPTEMBER 8, 2020

Press releases are used for newsworthy corporate events such as: Upcoming corporate events New product or service launches Management shifts Study findings. Then, he sold it to Western Union, the corporation that dominated the telegraph. In late 2015, the Chicago-based PR software company Cision, Ltd. PR Professionals.

Journalism 52

Journalism Corporate Software Analytics 52

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose.

Study 80

Study B2B Marketing Survey 80

Ishmael's Corner

OCTOBER 8, 2014

I got my first exposure to problem solving when HP’s corporate communications function informed the ASD general manager, Marc Hoff, that he wasn’t allowed to hire me since “I wasn’t sanctioned by corporate.” Others at HP noticed our work, which led to additional opportunities with storage, software and later servers.

Agency 130

Agency Storytelling Corporate Enterprise 130

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. iSentia is an all-in-one PR software tool based in Australia. The company has been self-funded to date.

Software 122

Software Case Study Advertising Advertising 122

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

Cision

JANUARY 21, 2016

Scott: We have software to look at both search and booking trends for hotels and beach rentals. So in essence, we used software and also went directly to the source itself. How do you deal with reporters who are coming in with a preconceived notion about your product/service and get them to at least write a fair/balanced story?

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Phrasee uses AI to write better marketing language than humans. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

AUGUST 15, 2017

In other words, the stories he writes must appeal to as many people as possible. An editor at another trade publication covering the business of law explained he’d have to check with his corporate chain of command before covering a story. Consider these other recent examples: Business coverage means Tesla, Apple or politics.

Journalism 64

Journalism Brand Branding Advertising 64

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Frederik Vincx

MAY 2, 2016

Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands. Can you imagine writing down how this should work? Expert content.

Software 60

Software Airlines Corporate Construction 60

Sword and the Script

NOVEMBER 23, 2019

How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Bloggers who write more (either in length or in frequency) are more likely to report strong results.”. 1,236 words; 55% of bloggers report an average post exceeds 1,000 words; and.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Bianchi Biz Blog

DECEMBER 2, 2020

We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. Whether its learning about lasers, sensors and cameras that allow the car to drive for you, or the apps and software that can connect your phone, home and vehicle together to coordinate schedules, contacts, favorite destinations, etc.,

Mobile 73

Mobile Trends Automotive Technology 73