Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? But what about your online newsroom? And when they need a well-packaged story?

How To 242

How To Survey Resources Social Media 242

Cision

APRIL 2, 2015

Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. People — customers, partners and outliers alike — had grown resistant to corporate messaging, most of which blatantly promoted corporate interests, but rarely engaged people in matters of interest.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. See our earlier post for more on how to make surveys work for PR.

Storytelling 149

Storytelling Data Survey Financial 149

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Before you share coverage, you need to get coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3) Audio and podcasts. Sponsor a podcast.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. But Those Troubled Infographics.

Infographics 70

Infographics Data Case Study Content Marketing 70

Sword and the Script

AUGUST 16, 2016

Corporate communications and PR, especially those with media or influencer relations duties, can have a tremendous impact on content marketing. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

MAY 3, 2016

It’s easy to find white papers and other assets that a team probably invested a lot of time and effort into developing – but it’s been more or less hidden from public view on a landing page buried several levels down and long forgotten. Photo credit: Flickr, Armstrong White, Aztec calendar stone , (CC BY 2.0).

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. This content-rich newsroom will build the bona fides of your experts and give you a single, robust page to share with reporters when pitching a story.

How To 48

How To Media Print Real Estate 48

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

APRIL 3, 2015

Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Lukas Treu : White papers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. My community came up with some good ones. Here they are, all 18 of them.

Facebook 40

Facebook Community LinkedIn Google 40

Sword and the Script

JUNE 22, 2021

As the name suggests, the company creates an array of tools – landing pages and automated email drip campaigns – aimed at facilitating conversions, whether that’s white paper downloads, or email subscribers in this case. The brand name is familiar, I see them around in some marketing circles, so I took a closer look.

Google 109

Google Tools Analytics Blogging 109

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. A former Edelman PR executive published a 300-page book.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Beyond PR

APRIL 26, 2016

Before you can begin pitching the media, though, you have to know who they are. While you may not have a big check to cut like larger corporations, you can still make an impact in your community by partnering with a local nonprofit or charity organization. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. On a symbolic level, a brand is a business’s personality—the characteristics customers think of when they think of the business,” continues Ken in his white paper.

Report 40

Report Media Television Radio 40

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. Wondering how to get your email pitches read by journalists? Schedule your emails. For Thunderbird users, here is how to use templates. Read the tip sheet today!

Software 120

Software Mobile Video Examples 120

Beyond PR

JUNE 3, 2016

Collaboration between PR and IR can be critical to presenting a cohesive brand message, and an integrated communications strategy allows both teams to demonstrate corporate value to all audiences. For example, take the oil and gas industry, which is one of the industries explored in our newest white paper. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. 34% said ebooks.

B2B 122

B2B Marketing Survey Software 122

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. Whether this be through blogs, speaker opps, white papers, or even ebooks. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81