Corporate Digital PR Pitching White Paper 
Sword and the Script
APRIL 2, 2024
It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. However, I learned a lot about reporters and pitching in that capacity. Reddit data.
Rock the Status Quo
AUGUST 11, 2014
Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? The larger the company, the bigger the expectations journalists will have of their digital newsroom. Digital PR'
Sword and the Script
FEBRUARY 29, 2020
Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.
ZudePR
MAY 31, 2015
Enlightened Self-Interest: The Pitch Email. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. Whether this be through blogs, speaker opps, white papers, or even ebooks. And they all blog.
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