5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. It’s also good for lessons learned and a subsequent white paper or case study. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 98

Case Study B2B Study Marketing 98

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Marketing attribution for earned media. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech.

Technology 169

Technology Publicity Software Pitching 169

Cision

NOVEMBER 3, 2016

If your organization’s messaging and tactics are stale, corporate-speak or robotic, you won’t inspire action. What are some of the key components of a successful media relations strategy? One of my all-time favorite messaging gurus – Frank Luntz – is fond of saying that 80 percent of our life is emotion. Become a Headline Hero.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

JANUARY 8, 2019

Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder.

Survey 98

Survey Media Relations Corporate Communications 98

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Waxing UnLyrical

APRIL 3, 2015

Scott Kaminski : Media advisories, holding statements and people complaining about media advisories and holding statements. Lukas Treu : White papers. Lukas Treu (also again): Trade media relations/bylined articles. Scott Kaminski (yes, again): Advertorials. Zen Yinger : Press junkets.

Facebook 40

Facebook Community LinkedIn Google 40

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. What is your “share of voice” on important corporate topics or industry trends—i.e.

Report 40

Report Media Television Radio 40

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. 34% said ebooks.

B2B 116

B2B Marketing Survey Software 116

Cision

MARCH 16, 2016

Learn how to use real-time tactics with Cision’s free white paper! We understand how to deliver both corporate and consumer PR coverage through the most relevant channels – deploying a “through-the-paper” philosophy that’s designed to create maximum impact for brands. What do you have planned for them?

Wireless 120

Wireless Creativity Industry Agency 120

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Today his newsletter has 5,500 active readers and as the survey demographics show – many are senior PR professionals in corporate communications roles.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. In the last 10 years alone, I’ve published – either personally or for clients and employers – in the ballpark of 3,000 blog posts (not including contributed articles, white papers, reports, press releases or other forms of content).

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. cancel culture,” particularly related to DEI, will continue. Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. In the U.S., Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

“On a business/corporate level, I draw the line when it is clear a business has the resources to compensate me and is just clearly taking advantage.” Whether this be through blogs, speaker opps, white papers, or even ebooks. “How? ” #29: David Meerman Scott (Boston). Conclusion.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. AdAge said Bush campaign advisor Austin Barbour credited front-runner Trump’s success to his “knack for attracting free media coverage” - in other words, classic publicity and media relations.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48