Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 5: White papers are content marketing.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

HMA Public Relations

JANUARY 13, 2021

Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause.

Social Media 56

Social Media Media Leadership Course 56

ImPRessions - Crenshaw Communications

MAY 3, 2021

Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well. And if there’s not enough current data, it’s easy to create fresh assets by investing in a proprietary survey.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. .

Enterprise 296

Enterprise Trends Journalism Resources 296

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review.

Ethics 110

Ethics Industry Publicity Analysis 110

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. The quality of queries changed too as the web evolved.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. They dig online for data sheets, case studies, reviews, analyst reports, and white papers – much of which can be found in trade journals.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JUNE 11, 2020

not only with the media, but with the general public, depending on context. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Distributing a press release is another way to begin a conversation.

SEO 221

SEO Data B2B Writing 221

Rock the Status Quo

AUGUST 11, 2014

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Landis PR

FEBRUARY 7, 2022

Writing a white paper? Use snippets for organic social media posts and copy for PPC ads. Trade media relations is a building block – not the end game. Media relations is an art and not a science. Treat media relations as an important part of your overall plan, not as the plan itself.

B2B 52

B2B Communications Trade Shows YouTube 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

APRIL 26, 2016

It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. The final outcomes of any media relations effort are never 100% predictable. .” Every company has downtime between new product and other announcements.

Print 120

Print Advertising Advertising Survey 120

Cision

OCTOBER 29, 2015

The implications for PR and media relations? Content marketing (when the context makes it relevant and unobtrusive), native advertising, social media, sponsorships, white papers, product placement, email lists and, of course, earned media are all alternatives to advertising. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

5W PR

FEBRUARY 17, 2020

This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content.

Media 103

Media Print Advertising Advertising 103

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 97

Case Study B2B Study Marketing 97

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content. Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed.

Data 92

Data SEO Guidelines Advertising 92

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Get our free white paper now! This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”.

Airlines 120

Airlines Storytelling Local Travel 120

Sword and the Script

NOVEMBER 22, 2022

Not everyone does just media relations, employee comms, or marcoms. Indeed, there are 12 things you should do with a media mention once you earn it. ” Years ago, when you registered for a webinar or downloaded a white paper the form used to ask one this question: How’d you hear about us?

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. Do they download an asset, like a white paper? So how do you earn links?

Google 131

Google Banking Engineering Web 131

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 167

Technology Publicity Software Pitching 167

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. Build on that thought leadership with an active media relations program. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

NOVEMBER 3, 2016

What are some of the key components of a successful media relations strategy? Download our latest white paper Master the Mix: Amplify Your Campaign Results With Earned Media and get a communications framework that will help you develop and demonstrate your value across earned, paid and owned media channels.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. If you are able to identify who is the hiring manager, put on your scanners.

Web 135

Web Pitching LinkedIn Interviews 135

Sword and the Script

JUNE 23, 2020

These companies develop media monitoring tools that can tell you if a third-party mention leads to an action on your website – even days or weeks later. Broadly speaking, advertising technology tools inform advertisers of clicks on digital ads within or around an article (or video).

Measurement 92

Measurement Communications Survey B2B 92

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. Consistent branding Protocols and standards enhance consistent branding.

Corporate 68

Corporate Brand Branding Guidelines 68

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Cision

APRIL 8, 2015

Get tips, tactics and strategies from our free white paper! Christian Kendzierski, director of media relations at Mount Saint Mary’s University , says she boils her headline down to what journalists really want to know. “I Consider how you can add sizzle to your headline to get more clicks. Go beyond the written word.

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

JANUARY 8, 2019

3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. 4) Personal social media engagement. You’ll know you are successful when sales reps start asking you to include a customer.

B2B 77

B2B Media eBook Interviews 77

Beyond PR

NOVEMBER 10, 2016

However painful it is to admit, the reality of media relations is that you can’t control everything. writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. However, there are things you can do to limit media relations misunderstandings.

Media 77

Media Pitching Resources Media Relations 77

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74