Content Marketing Corporate Media Relations White Paper 
Sword and the Script
FEBRUARY 26, 2019
A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. That backlink has a lot of value too.
Sword and the Script
MARCH 10, 2019
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Media Relations is Hard and Getting Harder. content marketing (64%).
Onclusive
MARCH 21, 2018
In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?
Sword and the Script
JULY 24, 2018
There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.
Sword and the Script
FEBRUARY 29, 2020
I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. We needed to get the client some coverage.
Sword and the Script
JANUARY 20, 2018
The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML]. Further, Ms.
MaccaPR
OCTOBER 26, 2015
It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing.
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