Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. The cross-sell and upsell of new tools is harder than most expect.

Software 172

Software Marketing Leadership B2B 172

PRSay

MAY 26, 2020

Still, it’s understandable that many people may be reluctant to visit hospitals after seeing media coverage of COVID-19’s devastating toll. Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back.

Communications 189

Communications Crisis System Healthcare 189

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. Should corporate leaders share their own beliefs?

System 157

System Community Social Media Employee 157

Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Aligning objectives with the customer journey. It’s also essential to have PR and marketing operations integrated when crises arise.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture.

B2C 73

B2C B2B Agency Trends 73

PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. The system works! First and foremost, if you are a marketing or social media person, what does that mean? Having you pitch the media. Financial Stories. Happy pitching! PR FOR ANYONE.

Twitter 130

Twitter Pitching Financial Video 130

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. In this new model, organizations become part of a larger social system. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. She started in #hcsm in January 2009 as an undergraduate PR student!)

Healthcare 150

Healthcare Community Twitter Communications 150

NewsWhip

NOVEMBER 6, 2023

Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. The challenge Mason faced was that many of the tools Shell was already using couldn’t prioritize the news and social media alerts very well.

Trends 78

Trends Data Tools Resources 78

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 128

Communications Crisis Internal International 128

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” .

Technology 125

Technology Television Analytics Radio 125

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. Trends in advanced safety systems and more efficient equipment technology. You can follow Erica on social media at: Twitter – @cv_eschueller. In my current position, I have a mix of operational and strategic responsibilities.

Groups 55

Groups Meeting Transportation Media 55

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Media coverage of the golden ticket winners’ arrival at the factory gate was stellar. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

DECEMBER 14, 2022

11, Sam Bankman-Fried went on an extensive media tour, casting himself as a somewhat hapless chief executive and denying accusations that he defrauded his customers. He granted interviews to The New York Times and New York magazine, among other media outlets. After his crypto-currency exchange FTX declared bankruptcy on Nov.

Interviews 78

Interviews Financial Fashion System 78

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences. That’s not the goal.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 163

Financial Video Consumer Data 163

PRSay

MARCH 6, 2020

You need to be at the front of a possible crisis and not rushing to catch up should the situation get worse, said Stansell, the chief communications officer for Children’s of Alabama , the pediatric health system in Birmingham. In addition, communicators must be prepared for the ongoing breaking-news cycle.

Communications 212

Communications Employee Crisis Policies 212

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 78

B2B Media eBook Interviews 78

Solo PR Pro

APRIL 6, 2021

A reliable media database (Cision) is key and probably one of the most often used PR tools in my toolbox. A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Michael Ares, MDA Corporate Marketing, LLC. BuzzSumo — a clip and competitive landscape research tool.

Tools 89

Tools Google LinkedIn Leadership 89

ImPRessions - Crenshaw Communications

JULY 15, 2016

Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Leverage leadership expertise. Most would think this work would be easy; who can say no to a group offering food for the hungry or helping defeat cancer?

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Communications Conversations

MARCH 15, 2016

Is there a social media skills gap among younger folks here in Minneapolis? I thought young people were supposed to be all over social media? They have mad social media skillz. How can it be possible that we have a skills gap with young social media talent in this market? They grew up with smartphones. Two at most?

Social Media 60

Social Media Media Training System 60

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Social media vs. more traditional means of communicating. In fact, I have clients that, due to regulatory compliance, cannot use social media at all. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. Work to eliminate both accidental and intentional leaks. If the internal email goes out at 10:30 a.m.,

Internal 155

Internal International Communications Employee 155

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. Q: Following your return, did your relationship with the media change? If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Finally, the header image was created using DALLE-2.

Interviews 106

Interviews Publicity Technology Social Media 106

PRSay

SEPTEMBER 18, 2020

AT&T’s media relations director sat behind a mahogany desk the size of a small aircraft carrier. Marilyn was the first woman to become chief communications officer of a Fortune 10 company, but her career was bookended by systemic and casual sexism. Not understanding the corporate world, she said, “Fine. What kind of change?

eBook 184

eBook Policies Government Engineering 184

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

PRSay

NOVEMBER 19, 2018

Give one sentence each to the problem, the solution and the result, and you have a mini parable that can help you make your point in an ad, lead or any other media spot. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? Luckily. . Copyright © 2018 Ann Wylie.

Storytelling 149

Storytelling Case Study Writing Banking 149

wiredPRworks

APRIL 9, 2018

78% outsell peers who don’t use social media. The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 4D Marketing Transformations System. at Social Media Week Berlin. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs.

Insurance 45

Insurance Insurance Financial Training 45

Sword and the Script

JULY 14, 2020

If you don’t have a system for measurement , create one that captures effort, engagement and outcomes. If you have such a system already, continuously seek to improve it. For example, most organizations don’t need to be on every social media platform, so figure out where best to focus your finite resources.

Survey 143

Survey Measurement System Education 143

Sword and the Script

OCTOBER 4, 2016

For example, as the SVP of a combined sales and marketing organization in a semiconductor business, he “helped lead a corporate turnaround” and reversed “declining market share, raising over $400 million in two successful equity offerings.”. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

Technology 104

Technology System Data Leadership 104

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Digital and social media have created an experience that’s like “pumping static into a room. What can the media do to preserve trust and authority? Who are they?

Conference 113

Conference Communications Storytelling Social Media 113