PRSay

APRIL 12, 2024

The Balancing Act,” produced in conjunction with several organizations, including PRSA, finds that as corporate purpose collides with political polarization, communicators can help guide companies. ” Since 2000, several factors have driven a dramatic increase in corporate activism. Download a copy of the report here.

Report 86

Report Corporate Employee Policies 86

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. As companies grow, corporate communications become more important. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Coach and prepare corporate spokespeople.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership. Methodologies for optimizing strategies and proving business impact to the C-suite.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. 5) planning and strategy (37%). Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. Understanding why agencies get fired is just as important as why they get hired.

Survey 103

Survey Media Relations Corporate Communications 103

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Is it a terrible PR move or just a juicy corporate communications case? My bet is that it’s part of a longer-term strategy to shore up the company’s brand reputation led by new CEO Chris Kempczinski and his comms team. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence.

Employee 286

Employee Reputation Corporate Journalism 286

ImPRessions - Crenshaw Communications

JULY 15, 2016

But the fight for philanthropic share of voice is a fierce one, so smart strategies and tactics are needed. Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Numbers tell the story. Work with an exec who “gets it.”

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 65

Journalism Brand Branding Advertising 65

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The paywall has been a monetising strategy for many – but it’s been far from plain sailing.

Journalism 48

Journalism Advertising Advertising Google 48

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Before I was born, my parents brought a Golden Retriever puppy into the family. Collect feedback.

Employee 187

Employee Communications Internal International 187

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Additionally, per the authors, it provides new insights into the processes and motivations that drive corporate interactions with the media. Interesting in reading more?

Media Relations 94

Media Relations Automotive Media Survey 94

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Confab, The Content Strategy Conference.

Conference 329

Conference Marketing Case Study Measurement 329

Presspage

FEBRUARY 6, 2018

Some key indicators of their new strategy being successful are: Referral traffic from the newsroom to main website has increased with over 180%. Marathon Petroleum Corporation The MPC newsroom launched early 2015 and coincided with the company’s rollout of its first social media activities.

Examples 87

Examples Strategy Communications System 87

Stern + Associates

FEBRUARY 1, 2024

I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora. Next-Level Strategy for Culturally Resilient Organizations Lynn Perry Wooten, Ph.D. Leadership that Harnesses the Power of a Team Linda A. Hill, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Confab, The Content Strategy Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Stern + Associates

OCTOBER 4, 2023

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. When developing a PR for professional services firms strategy, we don’t overlook publications and events tied to industry and vertical markets.

Conference 91

Conference Leadership Journalism Measurement 91

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

FEBRUARY 19, 2021

The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. As Dukes notes, during the 1960s, many corporate executives still regarded PR professionals as publicists. Parke was very generous in sharing information through his newsletters. Counsel to senior management.

Publicity 156

Publicity Corporate Community Advertising 156

ImPRessions - Crenshaw Communications

JULY 27, 2021

That competitive intelligence is really critical, because it enables the PR and media strategies we use to help differentiate our clients through press outreach, branded content, and positioning. But the difference to me is that marketing isn’t as focused on corporate or brand reputation as what we typically do in B2B PR.

Conference 368

Conference Pitching Agency Writing 368

Doctor Spin

JANUARY 5, 2024

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Source: Journal of Public Relations Research 1 Hallahan, K. Journal of Public Relations Research, 11, 205–242. Source: American Journal of Health-System Pharmacy 2 Fairhurst, G., & Sarr, R.

How To 52

How To Leadership eBook Journalism 52

PRSay

JANUARY 11, 2021

She holds a Bachelor of Arts in journalism from the Ohio State University. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content.

Energy 180

Energy Journalism Leadership Meeting 180

PRSay

JULY 10, 2023

Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand. Among them, do brands have a responsibility to develop a public political strategy? For communicators, there are urgent questions.

Brand 145

Brand Branding Nonprofit Government 145

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Hope is not a good PR strategy.” . Want more blogs like this?

Strategy 52

Strategy Interviews Pitching Energy 52

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The second largest annual conference from the Content Marketing Institute, ICC 2018 is the one content strategy event specifically designed for marketing practitioners.

Conference 210

Conference Content Marketing Marketing Education 210

Ethical Voices

MARCH 28, 2022

How can old school strategies counter disinformation. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. He’s trained corporate executives all over the world and he taught me the importance of the long game. Champions.

Ethics 52

Ethics Strategy Real Estate Local 52

PR in High Definition

MARCH 24, 2021

During the company’s earnings call, Brian Chesky said that this new ‘full funnel’ marketing strategy is “very important to the corporate story”. This isn’t just a strategy for brands with big reputations, it’s about applying the right marketing mix to support your objectives. How do you adapt your comms with that understanding?

Reputation 108

Reputation Brand Branding Marketing 108

Communications Conversations

SEPTEMBER 26, 2014

Hmm…strange for a corporate storytelling site, don’t you think? Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date. If you look closely at the Microsoft Stories site, what’s the one thing you DON’T see? Social share buttons, for one.

Storytelling 165

Storytelling Web Case Study Brand 165

Stern + Associates

JANUARY 24, 2023

I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora. Next-Level Strategy for Culturally Resilient Organizations Lynn Perry Wooten, Ph.D. Leadership that Harnesses the Power of a Team Linda A. Hill, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

Sword and the Script

DECEMBER 19, 2023

Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. here’s the top five: inflation (34%), interest rate (33%), repurchase (29%), supply chain (29%) and cybersecurity (9%).”

B2B 106

B2B Survey Pitching Software 106

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.

SEO 79

SEO Engineering Corporate Web 79