Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. The post Running Corporate Communications and Social Media appeared first on wiredPRworks.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D., Flexible Work Solutions. Really appreciate it.

Interviews 107

Interviews Video Communications Leadership 107

Wadds Inc.

FEBRUARY 7, 2024

Balancing business and societal imperatives is front of mind for management and corporate communications. An increased focus on corporate purpose and social responsibility creates tension for the corporate communications function. Business drivers must be balanced with value-driven leadership.

Corporate 52

Corporate Interviews Leadership Groups 52

Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. Considering the following tips will help you find the public relations agency that fits your business.

Agency 62

Agency Publicity Measurement Strategy 62

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries. There just isn’t that much of it.

Leadership 321

Leadership Conference Sports Meeting 321

Sword and the Script

FEBRUARY 28, 2017

It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why Content Marketing and Public Relations Need Each Other. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. Why the sudden change? A Data-Driven Answer for B2B].

Leadership 60

Leadership B2B Pitching Technology 60

PRSay

MAY 14, 2021

Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. Newhouse School of Public Communications where she began her teaching career. John Elsasser is the publications director of PRSA. Judy VanSlyke Turk, Ph.D.,

Education 151

Education Journalism Leadership Interviews 151

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party.

Publicity 120

Publicity Film Healthcare Storytelling 120

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JUNE 9, 2021

A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich. Custin said. The answer, in my opinion, is ‘yes’.

Crisis 166

Crisis Ethics Publicity Marketing 166

Stern + Associates

NOVEMBER 13, 2023

Obviously, companies cannot and perhaps should not take a public stance on every issue. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

Trends 117

Trends Communications Conference Leadership 117

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. must earn the Accreditation in Public Relations before tenure and must be active in PRSA. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Name: David Marshall, Ph.D.,

Meeting 196

Meeting Education Ethics Leadership 196

PRSay

OCTOBER 20, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Best leadership advice you’ve ever received?

Meeting 78

Meeting Leadership Corporate Local 78

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

PR for Anyone

APRIL 26, 2022

.” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So, that is this week’s Free Publicity Friday, PR Tip. Financial Stories.

Twitter 130

Twitter Pitching Financial Video 130

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? Let’s face it.

Leadership 187

Leadership Storytelling Viral Banking 187

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

The Stalwart Blog

DECEMBER 25, 2019

David : Hey, welcome to the public relations security videocast. Kevin : So through that line of thought, you know, I really have started to take more of a leadership role in client organizations and serve as a fractional chief strategy officer or part-time idea guy for CEOs who are dealing with problems of a critical nature.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Institute for Public Relations

OCTOBER 24, 2023

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company analyzed the current state of women in corporate America and their workplace experiences. Data and HR policies from 276 private, public, and social sector companies across the United States and Canada were reviewed.

Policies 52

Policies Interviews Corporate Data 52

Stephen Waddington

MAY 4, 2017

A blog about career development in public relations with insight from expert practitioners: applying for jobs; agency vs in-house; motivation; authenticity; and career planning. Media and Public Relations Executive. Media and Public Relations Executive. Executive Director Corporate Affairs. Becky Beaumont. Tudor Tamas.

Publicity 111

Publicity Agency Leadership Interviews 111

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

The Stalwart Blog

AUGUST 27, 2019

Dave Oates: Welcome to another Public Relations Security videocast where we talk with experts in and around Southern California and all things related to risk management and crisis communications. An interview with ACI Specialty Benefits appeared first on Public Relations Security. Dave Oates: Really appreciate it.

Crisis 76

Crisis Interviews Employee Healthcare 76

Wadds Inc.

SEPTEMBER 13, 2023

Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. It’s gruelling but needs to be if, as the IoD says, it serves as an: “endorsement of your skills, professionalism and knowledge of corporate governance best-practice.” Exhausting – yes.

How To 52

How To Government Interviews Leadership 52

PRSay

OCTOBER 8, 2018

Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire. PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. John Elsasser is the publications director at PRSA. And how far behind is the PR industry?

Conference 128

Conference Education Leadership Travel 128

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. PRSA is well-known globally and there is considerable interest in the popularity and value of Accreditation in Public Relations. Our mission in dealing with issues was “no surprises for leadership.”.

Communications 95

Communications Internal International Travel 95

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. He interviews one guest per episode, usually founders, scientists, or engineers.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Stern + Associates

MARCH 3, 2023

FDR was, among other things, a master of public relations. That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 107

Communications How To Banking Government 107

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor. For particularly important assignments, it’s a good idea to record the interviews. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

These changes set up occasions for lively public discussions for clients. It’s a fertile newsjacking opportunity for ad tech companies who want to present themselves as good corporate citizens, or to downplay the business effect of CCPA, or simply to show leadership on the issue of privacy. What am I missing?

Privacy 156

Privacy Advertising Advertising Data 156

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

Ethical Voices

DECEMBER 5, 2022

How public relations professionals are failing and what we can do. Taking the high road meant that we had to tell our publics the truth and the whole truth and taking the low road would’ve been telling part of the truth. Listen to the full interview, with bonus content, here. The ethical threat of incivility.

Ethics 78

Ethics Publicity Radio Local 78