5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. So, how do you incorporate internal communications into your brand marketing strategy?

Internal 137

Internal International Communications Strategy 137

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Cost of tools and training. Nobody plans to fail.

Internal 187

Internal International Data Communications 187

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications. Lesson learned!

Tools 170

Tools Government Crisis Public Affairs 170

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Second, the company has developed share-of-voice and attribution tools. Is this a rebrand?

Software 154

Software Tools Print Technology 154

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.”

Tools 100

Tools Survey Pitching Analytics 100

Communications Conversations

OCTOBER 7, 2014

For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. And browse a myriad of blogs and sites using fantastic tools like Flipboard. What are the specific problems facing employees when it comes to internal systems?

Employee 157

Employee Corporate Communications System 157

Presspage

JANUARY 23, 2024

‘Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. Our message is clear: Control your narrative. Connect with your team.

Software 78

Software Internal International Digital PR 78

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Flack's Revenge

APRIL 13, 2022

Internal PR teams also rely on PR tech. He speaks in detail on the topics and others: The latest and greatest, from the incumbents and challengers Where to invest for best results How to DIY with free tools The impact of AI and NLP Areas for improvement. A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR

Software 156

Software Tools Technology Resources 156

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

Presspage

MAY 19, 2017

Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. A major step in securing a unified brand look and feel is using the same tools and platforms throughout the whole organization. A win-win situation for everyone involved!

Corporate 68

Corporate Brand Branding Guidelines 68

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. .

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

PRSay

APRIL 14, 2022

In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Equipping your leaders with the tools to have these conversations with their employees can be a big help. and the receiver (vet tech) didn’t confirm they’d understood correctly. Collect feedback.

Employee 187

Employee Communications Internal International 187

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. There are many instances of corporations falling short with their communications. By Cokey Falkow. Communication is where it all begins. Fake content. PR Readiness.

Communications 130

Communications Social Media Employee Crisis 130

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Radio 59

Radio Pinterest Television Government 59

Presspage

APRIL 11, 2024

It included photos, videos, press releases and even a chat tool for sending instant inquiries to us. We give people the opportunity to work with advanced technologies, like AI, but also to work really closely with all these amazing international companies.

Enterprise 117

Enterprise Automotive Company Airlines 117

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

Corporate 60

Corporate Employee Web Tools 60

Communications Conversations

DECEMBER 13, 2017

I’d also lean toward using Garageband as your editing tool-of-choice–mostly because it’s already on Macs, which most in our industry use on a daily basis. And, make sure your internal partners and executive sponsors are on the same page. I’d suggest buying some kind of Snowball mic. It takes time. Be patient.

Corporate 103

Corporate Banking Resources Radio 103

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Our view is that corporate communications and public relations practitioners are the eyes and ears of organisations, agencies and in-house across all aspects of the economy and society.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Stuart Bruce

NOVEMBER 20, 2018

Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations professionals benchmark how they do their communications measurement and evaluation. I was lucky enough to… Continue Reading →

Measurement 90

Measurement Tools Internal International 90

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

DECEMBER 4, 2018

The good feeling readers derive from figuring out puns and other forms of wordplay can help put them in an agreeable, open-minded mood — a more receptive headspace to internalize your messages. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? Wordplay changes minds.

Tools 138

Tools Communications Storytelling Newspapers 138

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

NewsWhip

MARCH 27, 2023

Part of this is down to the tools that the above set of teams have available to them to do their jobs. Comms teams now often have access to tools that are useful across the organization that other teams might not be experts in using or may not even have available.

Data 148

Data Crisis Corporate Crisis Management 148

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?

Measurement 368

Measurement Guidelines Data Education 368

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. PE firms own the largest tech companies in the PR space.

Software 132

Software Reddit Technology B2B 132

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. In ticking these boxes, few tools are more valuable than a digital newsroom. Want to upgrade your ESG reporting game?

Report 109

Report Government Financial Trends 109

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129