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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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The developing case for internal comms in management

Wadds Inc.

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Insights are increasingly used to influence leadership and design programs.

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New Research Shows Poor CEO Communication on the Israeli-Palestinian Conflict

PRSay

PRSA has assembled a resources page to help inform the decision-making process. Many corporate CEOs also made a big mistake by not communicating to employees about the Israeli-Palestinian conflict, according to new research from The Grossman Group in partnership with The Harris Poll. The survey of U.S. Saying nothing says everything.

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How PR Brings Value To The C-Suite

ImPRessions - Crenshaw Communications

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. A big-idea resource Who can put a price tag on a great idea?

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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. It was enough budget for one full-time resource for about six months. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. The story was unsolicited.

B2B 105
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Free Resource to Help Your Team Assess and Escalate (or not) a Negative Event

Melissa Agnes

These three groups are: The leadership team. Your scenario-specific assessment groups are responsible for assessing the initial potential impact of a given situation, and determining whether it needs to be escalated to the crisis management team, i.e.: the responsible and leadership teams. Click here to download this resource.

Resources 180
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Positioning Your Company for Investors

5W PR

Corporate communication is essential for effective branding and securing external funding. It enables businesses to gain visibility and attract resources. Here are a few tips for using corporate communications to increase investment. Internal communication Corporate brands should also focus on internal communication.

Company 88