PRSay

AUGUST 13, 2020

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 189

System Public Affairs Employee Nonprofit 189

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Let’s bring full-service expertise of the business to our internal clients.

Communications 95

Communications Internal International Travel 95

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. We all know it’s important to measure our PR campaigns. In 2015, the principles were updated to version 2.0. “At

Measurement 172

Measurement Communications Banking Survey 172

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A A public relations conference here in a state that effectively drove out business due to a public relations disaster? That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Margaret DeJesus : Margaret DeJesus, M.S., Margaret DeJesus : Margaret DeJesus, M.S.,

Social Media 150

Social Media Pitching How To Media 150

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Build the camaraderie needed to face crises.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

ImPRessions - Crenshaw Communications

JUNE 15, 2017

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Not necessarily.

Agency 122

Agency Nonprofit Corporate Training 122

Deirdre Breakenridge

NOVEMBER 21, 2018

I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. I was incredibly fortunate to be chosen to participate, and I was able to spend two months in Amman, Jordan interning at a nonprofit dedicated to promoting community-based environmental stewardship.

Communications 171

Communications Nonprofit Training Study 171

Deirdre Breakenridge

JANUARY 27, 2020

We were in an uphill battle when it came to educating the public that gender issues still existed. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. The word “bias” was not a term associated with women.

Film 252

Film Marketing Nonprofit Education 252

Cision

JULY 28, 2016

That work helped me to land my first PR job as a publications specialist for a hospital—ergo my entry into health care PR. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. Our panelists include: Dana Lewis ( @DanaMLewis ). Event PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

JUNE 7, 2022

Our Chapter used the PRSA Crisis Communication Certificate Program , Cutlip & Center’s “Effective Public Relations,” Gartner and our own experiences on the job. She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy. Don’t forget about your emergency kit.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Waxing UnLyrical

AUGUST 14, 2012

Two separate posts by public relations professionals, though, caught my attention and brought my feet back to earth. six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. You just read Public Relations.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. ” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. .”

Internal 43

Internal International YouTube Nonprofit 43

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. Then I explain (for the bazillionth time) that that is the beauty and the challenge of public relations.

Publicity 92

Publicity Ethics Nonprofit Local 92

Solo PR Pro

NOVEMBER 12, 2019

Department of Labor Bureau of Statistics just released data showing that there are six “public relations specialists” for every one reporter. Despite popular belief, public relations is not synonymous with media relations. What’s behind it? That’s a lot, and reporters are apparently feeling the pain.

Media Relations 50

Media Relations Communications How To Media 50

Waxing UnLyrical

JANUARY 12, 2012

I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” Corporate social responsibility must become part of the organizational DNA, led by the public relations professional who inherently understands public awareness, public perception, and public opinion.

Publicity 72

Publicity Public Affairs Nonprofit Banking 72

Reputation Us

APRIL 10, 2020

fighting internally vs. fighting a faceless virus), the degree of stress, uncertainty and loss of life was common to what we’re addressing today with COVID-19. Fast forward to 2020 when corporate and nonprofit leaders struggle to know what to say, how to say it and inject a degree of empathy and vision into their vernacular.

Crisis 78

Crisis Nonprofit Government Corporate 78

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

Employee 150

Employee Print Writing Survey 150

Waxing UnLyrical

MARCH 19, 2012

The Public Relations Society of America has spent the past few months collaborating with other PR associations around the globe on a redefinition of the term “public relations.”. Well, the results are in, and PRSA has announced with great fanfare an internationally-recognized redefinition of “public relations.”. Alea iacta est

Publicity 72

Publicity Nonprofit Banking Government 72

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Reputation Us

JANUARY 7, 2019

staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. Twitter, Facebook) offers an inside look at public sentiments about your credit union, the credit union industry, and yes, your competition.

Reputation 60

Reputation Nonprofit Policies Financial 60

PRSay

OCTOBER 25, 2021

This reinforces the need for better representation in faculty, but also public relations practitioners who often serve as adjunct faculty at colleges across the country. At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz.

Exercises 172

Exercises Education Case Study Nonprofit 172

Solo PR Pro

SEPTEMBER 21, 2021

When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says. and China on international adoptions. She stuck it out with the company through two major reorganizations before deciding it was time to try something new.

Meeting 91

Meeting Retail Groups Hotels 91

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? In the wake of George Floyd’s death at the hands of a white police officer, we have seen CEOs across the county issue company-wide and public statements condemning racism within society as well as within their organizations.

Real Estate 111

Real Estate Community Employee Education 111

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt.

Creativity 96

Creativity Storytelling LinkedIn System 96

Waxing UnLyrical

JANUARY 8, 2014

This has become particularly interesting to me in my now decade-long role of “head honcho” of the Curry College Communication Department’s undergraduate Public Relations Concentration. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. things fall on us.

Nonprofit 90

Nonprofit Banking Government Conference 90

Waxing UnLyrical

DECEMBER 21, 2012

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Aly is a young public relations professional who gives you new hope in the future of politics.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

MARCH 31, 2019

A digital marketing pioneer, Geoff Livingston helps brands and nonprofits launch products, enact corporate marketing initiatives, and implement content marketing programs. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

Analytics 65

Analytics Data Pinterest System 65

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. and partnerships with awesome nonprofits like Technovation[MN]. She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

Waxing UnLyrical

NOVEMBER 11, 2015

Now, a gazillion years later, I’m at Curry College heading our Communication Department ’s Public Relations Concentration and introducing young men and women to the profession that was my own career for longer than some of their parents have been alive. But I’m not just teaching. Sure, we have fun (or at least I do) in the classes.

Nonprofit 40

Nonprofit Banking Ethics Course 40

Waxing UnLyrical

MAY 29, 2015

A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

wiredPRworks

AUGUST 2, 2016

AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. What jumps out at you?

Leadership 40

Leadership Survey Enterprise Conference 40

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #CMC18.

Conference 210

Conference Content Marketing Marketing Education 210

PR Conversations

AUGUST 18, 2011

There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Internal communications often say they are corporate storytellers.

Construction 40

Construction Internal International SEO 40