Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates? Also, know what has and hasn’t been published.

Corporate 0

Corporate Airlines Financial Journalism 0

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. The fact that this debate was happening and the motion was carried overwhelmingly highlights the impact that social media is having on ethics and corporate social responsibility. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Solo PR Pro

APRIL 27, 2021

In my corporate career I spent a few years in sales before moving into marketing, and learned valuable lessons that have helped me in every facet of my career. As a solopreneur depending on client work and growth to survive, it can be easy to jump at every new opportunity, be it for financial reasons or otherwise.

How To 110

How To Internal International Pitching 110

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value.

Reputation 88

Reputation Crisis Government Corporate 88

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Intrado was formerly known as West Corporation. Internal comms tech strives to overcome email deluge.

Software 93

Software Banking Technology Data 93

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI.

Company 154

Company Tools Technology Software 154

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

NOVEMBER 9, 2018

This PR firm also provides invaluable tips on how to build your PR career and behind-the-scenes insights on what it takes to run an international agency. Publishing as many as three posts a week, Ketchum shares its knowledge from the perspective of an international, award-winning agency. Holmes Report. holmesreport. SCHEDULE A DEMO.

Blogging 61

Blogging Resources Internal International 61

NewsWhip

JANUARY 25, 2021

We’ve written before about the fact that the companies that do corporate social responsibility the most successfully do something tangible to go alongside their words, and that truism played out once again here. That’s what we’re going to talk about here. . Media and public interest in companies pulling funding for politicians .

Company 78

Company Publicity Media Analysis 78

Stephen Waddington

SEPTEMBER 29, 2021

They act as a common, corporate language. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. That may be financial, marketing or some form of benefit in kind. In this sense they’re a useful tool.

Industry 153

Industry Publicity Agency Community 153

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 198

Writing Communications Marketing B2B 198

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. The principles of PR remain the same for client work in whichever country you operate.

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%. Technology companies often put on hack-a-thons internally, but doing it externally has potential too.

Resources 78

Resources Creativity Publicity Local 78

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Journalists want to write stories that will engage their readers. The number hasn’t moved in 12 months. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. That’s why I decided to write about it, to see what a difference a year makes. I think I’ll stop using that bit of corporate jargon altogether.

Video 120

Video Government Healthcare Viral 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Communications Conversations

FEBRUARY 8, 2022

You do a ton of writing. So, the writing was kinda on the wall for me. But, these roles exist in corporate America and in agencies, too. Whether that’s in digital marketing, crisis or internal comms, the individual contributor is usually an expert in his/her field. And, it’s mean financial security.

Meeting 60

Meeting Writing Financial Agency 60

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. Bruell noted: “More than one-quarter of respondents said the greatest advantage of having an internal agency was ‘knowledge of the brand,’ while 20% said the greatest advantage was the group’s ‘knowledge of the business.’

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. Women in PR North America announced Business Wire is a new “corporate partner.” NASDAQ: INOD ).

Pitching 62

Pitching Analysis Report Video 62

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. For all of these reasons, she is among our top graduating PR students this year.

Sports 0

Sports Leadership Internal International 0

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 178

Survey Marketing B2B Study 178

PR Conversations

MAY 3, 2016

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. Indeed the inconsistencies for senior manager communication were greater than for any other aspect of internal communication. By Dr Kevin Ruck. In addition, governance is back in the spotlight.

Employee 40

Employee Leadership Communications Internal 40

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. The PR team has experience pitching internal experts and getting media placements. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

MaccaPR

MAY 23, 2016

lags all other sectors but one (financial). Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists.

B2B 52

B2B Communications Media Newspapers 52

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. autopilot.

Writing 95

Writing Google Comparison Government 95

Maxim Behar

APRIL 2, 2023

One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book. You're a former President of the World PR Association, currently President of the World Communications Forum, Senior Advisor for International Affairs and China PR Association.

Comparison 52

Comparison Newspapers Course Policies 52

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? Corporate labs trying to make sense of it all?

Web 20

Web Government Technology Corporate 20