Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Media Training 397

Media Training Crisis Communications Conference Training 397

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Effective CSR campaigns go much deeper than having your company write a check each year. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. To be sure, we have to be as persuasive as possible, but we should write with the assumption that we don’t always know who is going to be reading. It certainly does reputationally. Voice your concerns — often.

Communications 157

Communications Ethics Leadership Reputation 157

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units.

Employee 86

Employee Real Estate Video Internal 86

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. This relegates the role of practitioners to writing press releases, making posters, and organising parties.

Publicity 98

Publicity Corporate Interviews Reputation 98

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 151

Brand Branding Reddit Pitching 151

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Enhanced brand reputation? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. Edelman PR. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. I see large close-ups of employees and leaders. Your EMPLOYEES are your brand. Promote them.

Storytelling 165

Storytelling Web Case Study Brand 165

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

MAY 31, 2017

Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation. Unfortunately, brands often assume their reputations speak for themselves (or that their credibility will be established organically).

Consumer 243

Consumer Brand Branding How To 243

Shift Communications

NOVEMBER 9, 2022

Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. It left the public (and likely Twitter’s remaining employees) wondering about, well, everything. At the time of writing, Salesforce had only released a short official statement: “Our sales performance process drives accountability.

Employee 78

Employee Twitter Policies Agency 78

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. PitchBook says the company raised three rounds and grew to 210 employees.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Presspage

JUNE 6, 2017

The good news is that individual employees are being perceived as trustworthy. Now more than ever, organizations must break with their long-established traditions of corporate communication, and work towards a new, more integrated operating model that puts people at the center of activity.

Employee 118

Employee Corporate Tools Government 118

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. Would they be applying for government assistance programs?

System 157

System Community Social Media Employee 157

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Write the book on it. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good.

Brand 196

Brand Branding Reddit B2B 196

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Thirdly, spend time on a clear sunny day writing the bones of the news releases you will need.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

David PR Group

JULY 2, 2020

Businesses are damaging their reputations, individuals are losing jobs and companies are left scrambling to properly communicate with a wide variety of audiences. This is a tricky post to write. One thing is undeniable: The social justice wave in America is having a major impact on individuals and corporations. –John.

Policies 70

Policies Training Crisis Social Media 70

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation.

Corporate 78

Corporate Reputation Case Study Employee 78

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” “Corporate culture will be developed one way or another. This better be a wake-up-call for EY.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Solo PR Pro

MAY 2, 2023

But these things will happen eventually; they're just waiting on their respective triggers: rent due, equipment purchase necessary, employee hired, etc. Don't be afraid to say that your rates are your rates,” advise Michael Ares, principal owner of MDA Corporate Marketing, LLC and member of Solo PR Pro Premium. “If

Resources 68

Resources Employee Reputation Corporate 68

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. More virtual events, remote employees require different channels of internal communications.”. Retention and restructuring. More internal comms.

Communications 124

Communications Crisis Internal International 124

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. It's a burgeoning area of consultancy for our corporate teams at Ketchum. Write your profile headline to appeal to your target audience.

LinkedIn 115

LinkedIn How To Privacy Google 115

David PR Group

JUNE 8, 2016

While researching my book about online reputation issues , I was fortunate to speak with executives from several of the top online review sites. (One I spoke with Scott Dobroski, associate director of corporate communications at Glassdoor, and he explained that the site’s employees work hard to create a balanced environment.

Company 40

Company Employee Reputation Corporate 40

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 110

Trends Crisis Corporate Leadership 110

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It started when one of the displaced employees went to the media to tell his side of the story. If you want editorial coverage for your cereal brand, first target the media who typically write about food.

Banking 100

Banking Media Local Survey 100

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Employee comms merger. 85% of business leaders and decision-makers say that reputation is a higher priority than margin when making decisions,” according to a survey by Signal AI. Media monitoring.

Pitching 90

Pitching Report Software Survey 90

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62