Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. To avoid greenwashing accusations or public scrutiny for not ‘doing enough’, you must close the gap between what you say you want to achieve and what you’re actually doing to make it happen.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

Barokas

SEPTEMBER 11, 2017

Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired. This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Maybe get free donuts?

Storytelling 74

Storytelling Data Local Leadership 74

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

PR Job Coach

JANUARY 5, 2015

As we enter 2015, the importance of public relations today can not be underestimated. Public relations is essential to a functioning of society and its enterprises. Public relations is crucial in building trust with people who have a vital stake in an organization’s operations and success. Fasten your seatbelts.

Publicity 100

Publicity Enterprise Government Storytelling 100

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 7) “It’s a foundational necessity.

Corporate 77

Corporate Communications Survey Employee 77

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 150

Employee Print Writing Survey 150

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In The art of the lie extends far beyond politics, he said.

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers?

Agriculture 90

Agriculture Employee Corporate Training 90

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . PR grows more in demand. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. Something any public relations person or business can do today that will make a difference is to embrace sustainable development. Photo courtesy of Pexels. For the original blog, please visit here. Sustainability is the new digital.

Financial 52

Financial Government Storytelling System 52

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Greg Beaubien is a frequent contributor to PRSA’s publications. For starters, leaders must make sure they are taking care of themselves.

Agency 117

Agency Crisis Communications Consumer 117

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. Advertising is a distant third. The results?

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 89

Employee Internal International Training 89

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Michelle Garrett , PR consultant, Garrett Public Relations. Blog: What Does “Storytelling” Mean to You? Michael Smart , CEO, Michael SMART PR , LLC. Blog: Code of PR Ethics?

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time.

Survey 137

Survey Communications Measurement Internal 137

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good.

Brand 196

Brand Branding Reddit B2B 196

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business.

Airlines 147

Airlines Insurance Insurance Exercises 147

ImPRessions - Crenshaw Communications

JULY 5, 2017

The Yoplait trial-and-error story is typical of larger brands who sometimes try too hard to be what they’re not, either out of hubris, corporate pressure, or a misunderstanding of what authenticity really means. One way is to make an employee or division the hero of a variation on the holy grail search. Innovation?

Brand 136

Brand Branding Comparison Storytelling 136

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.

Communications 148

Communications Employee Leadership Writing 148

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

ReimaginePR

APRIL 18, 2015

And the happiness of his employees matters to Price. Tyrell Oates had worked at Wells Fargo for about six years when he wrote an email to John Stumpf , chairman and CEO of Wells Fargo, and copied 10,000 other employees on it. He raised the minimum wage at the company he founded to $70,000. Why $70,000? ” So what was the upshot?

Company 120

Company Banking Employee Corporate 120

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. 13) Storytelling the hottest trend in PR in 2018. Read more: New Study: Should Brands Take a Public Stand on Politics?

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Burrelles Fresh Ideas

MAY 21, 2024

Educating your workforce and the public are essential steps in eliminating the stigma surrounding mental illness. Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. Prioritizing mental health is not only a moral obligation but also a business necessity.

Employee 97

Employee Pinterest Resources System 97

Cision

OCTOBER 16, 2017

We were in this publication and we had an executive showcased.” . Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202