Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. A recent report by management consultancy Deloitte examined the role of corporate affairs directors. It’s a long-term project.

Publicity 98

Publicity Corporate Interviews Reputation 98

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories.

Groups 103

Groups Employee Strategy Ethics 103

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Policies 62

Policies Ethics Government Leadership 62

Maxim Behar

MARCH 27, 2024

Maxim: We have many ministers, changes in these institutions, and insecurity among the employees there. We had, including myself, completely different ideas about how young people come and start to govern and make our lives more ethical, more honest, and more transparent. Watch the full interview here. Maxim: Why not?

Government 64

Government Interviews Television Newspapers 64

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 91

Ethics Groups Handbook Education 91

Mindful Marketing

AUGUST 23, 2019

based nonprofit comprised of “chief executive officers of America’s leading companies ,” issued a Statement on the Purpose of a Corporation. ” Similarly, Alex Gorsky, CEO and Chair of Johnson & Johnson added: “This new statement better reflects the way corporations can and should operate today.”

Corporate 50

Corporate Community Nonprofit Banking 50

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. What we do 5.

Government 103

Government Education Print Ethics 103

Maxim Behar

SEPTEMBER 27, 2022

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. The most common question I was asked was: “What is "business ethics". How has the situation in our country affected the business?

Government 52

Government Tourism Ethics System 52

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work? Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. It’s never crowded.”.

Energy 68

Energy Corporate Travel Internal 68

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. Then a guy from America came to interview me. A couple of years ago at the Davos Forum, CNBC interviewed me and one of the journalist's questions was: 'What do you expect from the Davos Forum? It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

DECEMBER 1, 2015

After, we cornered The BrandLab executive director Ellen Walthour (lower right) for this MaccaPR interview: Ellen, give us an example of creative work that would benefit from a more racially and culturally diverse agency team? “A A client-side marketer told me they were running a focus group for a juice snack brand, something like SunnyD.

Marketing 48

Marketing Advertising Advertising Agency 48

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It would be fabulous if such research could include an ethnographic approach.

Crisis 63

Crisis Crisis Management Leadership Training 63

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! Self-confidence, knowledge, quick decisions and.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? I believe the strategic management paradigm now is practiced in most major corporations, and I believe a major challenge for the profession is to reinstitutionalize public relations in the same way in the minds and practice of others. They would have no shared principles or values.

Reputation 52

Reputation Social Media Internal International 52

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate.

Survey 377

Survey Media Relations Media Ethics 377

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

OCTOBER 3, 2022

She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? I spent the first half of my career in corporate, doing marketing and public relations for really large companies. What is the most difficult ethical challenge you ever confronted at work?

Ethics 79

Ethics Nonprofit Community Local 79

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage. I panicked.

How To 115

How To Film Agency Corporate 115

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified.

Reputation 100

Reputation Brand Branding Ethics 100

Stuart Bruce

OCTOBER 20, 2015

Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility. The main one was the response they gave to mainstream media – the statements issued, the news conferences held and the interviews granted.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81