Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture. e) Championing a customer-centric corporate culture. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I still think it. .

Media 202

Media Storytelling Technology Data 202

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. PR people know that if you ask 10 people for a definition of PR, you’ll get 10 different answers.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. This often happens when there are big launches or significant technological advancements. What if people want to discuss critical topics with the organisation?

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

JULY 15, 2015

But, for every Red Bull, there’s a Verizon (you remember Verizon’s failed attempt at brand journalism, right?). For every Microsoft Stories (which is actually pretty good), there’s a Van Winkle’s (Casper’s new entry into brand journalism–10 articles a day about sleep? I’m a bit skeptical).

Brand 60

Brand Branding Industry Journalism 60

PR 20/20

APRIL 1, 2021

As a result, I lost some scholarships, almost lost the privilege to attend Ohio University (my parents were not pleased with my performance), and definitely lost confidence and direction. Scripps School of Journalism spring quarter of my junior year. Think about how rapidly technology has evolved over the last two decades.

Education 52

Education Marketing Conference Agriculture 52

Flack's Revenge

JANUARY 10, 2019

Neal: Definitely. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). Is it OK to use some of the same levers as the Russian misinformation campaigns, e.g to push emotional hot buttons, and in other ways game algorithmic results? Or leverage the personal data that people are so up in arms about?

How To 159

How To Facebook Social Media Advertising 159

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. 3) What can agencies do to get more out of corporate communications?

Agency 60

Agency Corporate Interviews eBook 60

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. I definitely believe behavior is predictive of future outcomes. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust.

Leadership 40

Leadership Survey Enterprise Conference 40

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. All this came true in a bunch. Bulgarian company!

Government 72

Government Education Course Ethics 72

Mindful Marketing

JANUARY 26, 2017

Ian Bruce, VP corporate marketing at MongoDB predicts that “The pressure to find measurable returns for advertising and PR will continue. Caldwell, a Director at Corporate Ink , agrees, saying “More than ever, companies are looking for concrete results from their marketing spends. We’re definitely through the looking glass right now.”.

Measurement 25

Measurement Marketing Journalism Tools 25

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. The corporations do not expect you to spend months learning.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement.

Software 121

Software Case Study Advertising Advertising 121

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. They don't have the corporate culture that we have to create for them. Maxim: Probably yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 72

Industry Marketing Enterprise Mobile 72

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. We all want to be part of something. 1) Digital is killing creativity in marketing.

Creativity 78

Creativity Study Survey Advertising 78

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

OCTOBER 25, 2018

It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. This is hard for a journalism major to admit, but cut the characters ! Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium.

Social Media 89

Social Media Trends Media Instagram 89

Waxing UnLyrical

JANUARY 27, 2011

Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." I can tell you first hand that there is definitely room for improvement.

Pitching 111

Pitching Facebook Interviews Twitter 111

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. My second would be technology. We need to make technology work harder for every patient everywhere.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. Corporate citizens need to be the change they want to see. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Corporate citizens have a role in the change they want to see and why a free press is essential to democracy.

Report 225

Report Media Advertising Advertising 225