Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Blogs, including independent and corporate blogs, can be credible. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Today his newsletter has 5,500 active readers and as the survey demographics show – many are senior PR professionals in corporate communications roles. Click To Tweet.

Survey 72

Survey Trends Communications Storytelling 72

Cision

JULY 30, 2015

Check out this infographic for a helpful checklist! Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ). Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

SEPTEMBER 17, 2016

And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. Don’t miss these related posts: 10 Timeless Creative PR Ideas. Art or Science: Creative Marketing and PR.

Pitching 60

Pitching Infographics SEO Creativity 60

Shift Communications

DECEMBER 22, 2014

If fluffy jargon and corporate speak is not your forte, you’re not alone. From ‘leading,’ ‘innovative,’ and ‘strategic’ to ‘top,’ ‘next,’ and ‘advanced,’ we pulled together the top 50 into a #creative infographic and shared it in a blog post. We sampled almost 63,000 press releases from 2013 and found the most overused words.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

AUGUST 16, 2016

Corporate communications and PR, especially those with media or influencer relations duties, can have a tremendous impact on content marketing. Get to the latest infographic before it’s published – and pitch it to a media outlet first. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Cision

AUGUST 17, 2015

Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 29) A logical investment in creativity. “As 17: Wendy Zajack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Alternatively, you can create an infographic displaying the same information. Involve your customers.

Social Media 65

Social Media Media Writing Infographics 65

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. in 2002, she excelled in marketing and management roles at two publicly held technology corporations. It’s easy and it works to build reach fast. Prior to founding Wax Marketing, Inc.,

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Every blogger, indeed every writer, can likely relate to this phenomenon. My 5 Most Popular Posts of 2015 via @profkrg.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. You should not start with three pages of A4, but a tweet, an infographic or a video. They frequently become victim to organisational politics.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. The more creative and tenacious you are, the better your return.

Web 40

Web Pitching Local Report 40

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

OCTOBER 4, 2023

” As an example of one way to engage over time on the same topic, Contently’s client, Coast Capital , leverages the creative marketplace and a dedicated managing editor to scale their content programs with a strategic focus on SEO growth.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. 97% of respondents said video content and communication were useful after making a purchase.

B2B 118

B2B Marketing Survey Software 118

Waxing UnLyrical

MAY 22, 2015

” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Be creative with your content (including video). If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Getting around that obstacle calls for creative thinking.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed. You can download the full infographic of the 15 skills here. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100