3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]
Sword and the Script
FEBRUARY 16, 2019
I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.
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