Critical Mention

FEBRUARY 10, 2018

You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Creativity matters . There are more ways than ever to be creative in PR. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Write for your target audience. Alternatively, you can create an infographic displaying the same information.

Social Media 65

Social Media Media Writing Infographics 65

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Until next time! Critical Mention. SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist! Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Not feeling confident that you have all of the facts or expertise?

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

SEPTEMBER 17, 2016

And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. Don’t miss these related posts: 10 Timeless Creative PR Ideas. Art or Science: Creative Marketing and PR.

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

AUGUST 16, 2016

Corporate communications and PR, especially those with media or influencer relations duties, can have a tremendous impact on content marketing. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Corporate Contact Information.

Web 40

Web Pitching Local Report 40

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Journalists want to write stories that will engage their readers. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48