Cision

DECEMBER 14, 2015

You cannot reasonably guess the scope or duration of a worst-case crisis, so having a plan to scale your response is important (unless you have unlimited resources, in which case skip immediately to #5). If you want to know about Facebook (corporate), odds are you can find it in one single repository: Facebook’s newsroom.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They are gifted contributors to our marketing and PR teams.

Creativity 74

Creativity Marketing Storytelling Analytics 74

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Implausible claims.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident. in crisis communications: Research, Action, Communication and Evaluation. The takeaways? Be prepared. Implement R.A.C.E. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it. Be flexible Ray adapts to the changes that are constantly taking place and finds creative solutions to unexpected problems.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Cision

JUNE 30, 2016

Technology has also changed the pace of our crisis communications. because at the heart of PR and communications, it’s still about crafting the right message and delivering it in a creative, compelling and appropriate way. We just have to be creative, persistent and have a thick skin.

Technology 149

Technology Journalism Nonprofit Creativity 149

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Doctor Spin

MAY 21, 2023

Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Internal communications. Senior vs creative.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Do good for your community. Get creative and get involved! Being socially responsible is something that every company and human should work toward.

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today!

Media Relations 120

Media Relations Trends Media Corporate 120

Presspage

JUNE 16, 2023

After all, corporate communications is no longer about sending press releases. Human involvement remains indispensable in managing crisis communications and maintaining trust with stakeholders. It is about proactive narrative and taking a position on almost any topic.

Financial 78

Financial System Ethics Data 78

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. 5) Is there a value to PR and communications that you feel sometimes goes under-recognized by the business? .

Brand 107

Brand Branding Reputation Corporate 107

Melissa Agnes

JULY 17, 2014

Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. the first of its kind, along with being creative or inventive? Eric Chandler’s top 3 despised buzzwords. Written by Eric Chandler.

Social Media 252

Social Media Crisis Media Viral 252

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

MAY 30, 2017

The genre demands creative language and of course, critical thinking to propel a simple review beyond superlatives to constructive and compelling prose. The Dark Tower series is a fantasy set in an amazing creative universe which is billed as King’s opus. Content Inc. Content Inc. Couldn’t be more timely.

Film 159

Film Crisis Writing Airlines 159

Solo PR Pro

JANUARY 18, 2022

Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

Automotive 245

Automotive Resources Strategy Consumer 245

Solo PR Pro

NOVEMBER 10, 2020

Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution.

Communications 99

Communications Comparison Exercises Interviews 99

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement.

Publicity 90

Publicity Media Advertising Advertising 90

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first.

Report 225

Report Media Advertising Advertising 225

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. 11 Steps to Effectively Managing a PR Crisis. Does your staff know what they should be doing?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prakkypedia

FEBRUARY 14, 2016

Creativity and lateral thinking, particularly if they work for clients from a variety of sectors who demand different approaches, varying content styles and adaptability to different audiences. Organisations often hire a PR consultant because there are some corporate communications skills lacking in-house. A speciality.

Internal 60

Internal International Crisis Communications Employee 60

Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. A comedy out of crisis communications.

Banking 60

Banking Marketing Wireless Advertising 60

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” Image: Bess-Hamiti via Pixabay, Creative Commons License CC0.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. Looking for an agency partner that can both bring creative ideas.

Advertising 60

Advertising Advertising Social Media Twitter 60

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more.

Reputation 62

Reputation Company Engineering Banking 62

Landis PR

JULY 31, 2023

Sometimes all it takes is a single word or idea to get the creative juices flowing. Linda explained that, although tools like PressPal.Ai or ChatGPT won’t give you copy that’s ready to publish, the starter text can make a great springboard for the final product.

Communications 97

Communications Marketing Pitching Technology 97

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48