ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.

Video 116

Video Communications Strategy Product Launch 116

Burrelles Fresh Ideas

FEBRUARY 6, 2024

We’re going to explore all of this and then look at the role public relations (PR) plays in the melding of these two booming industries. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 85

Fashion Sports Technology Apparel 85

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? PR and marketing content are increasingly intertwined, as well. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

AUGUST 25, 2023

Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes. By integrating marketing elements, such as social media promotions or exclusive discounts, retailers can generate buzz and drive sales during these events.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

JANUARY 28, 2020

It’s not of particular surprise when something not interesting, non-engaging or lacking in originality isn’t picked up by every national journalist, so to avoid this happening you must ensure that your PR campaign provides quality content.

B2C 62

B2C How To B2B Product Launch 62

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Focus should be placed on relevant details and not on selling a product or service.

SEO 52

SEO Engineering Web Trade Shows 52

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Chanel launched the campaign to combat this and to encourage a younger audience to visit the Chanel boutiques.

Video 63

Video Fashion Content Marketing Product Launch 63

Sword and the Script

MAY 16, 2020

The authors didn’t provide the sample size (the company did not respond to my inquiry by chatbot on their site, on Twitter , or my email, by publication time). c) Survey of reporters by Innowire Advisory Innowire Advisory , a small PR firm based in San Diego, surveyed reporters for a piece in The Next Web (TNW). 17) Are PR pitches useful?

Survey 170

Survey Media Relations Pitching Media 170

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. It needs to stay relevant to its content. Better Time Management.

SEO 76

SEO Writing Engineering Product Launch 76

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? This is especially applicable to content marketing, which marketers and PR professionals are increasingly responsible for.

Creativity 96

Creativity Product Launch Examples Energy 96

Tribe Builder Media

APRIL 28, 2019

Are you ready to launch your first PR campaign and dive into the crazy but fun world of public relations? One of the most gratifying moments of launching a new product or service is that moment you get to tell the world about everything you’ve been working so hard on.

Resources 40

Resources Content Marketing Product Launch Publicity 40

Tribe Builder Media

APRIL 28, 2019

Are you ready to launch your first PR campaign and dive into the crazy but fun world of public relations? One of the most gratifying moments of launching a new product or service is that moment you get to tell the world about everything you’ve been working so hard on.

Resources 40

Resources Content Marketing Product Launch Publicity 40

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? This is especially applicable to content marketing, which marketers and PR professionals are increasingly responsible for.

Creativity 76

Creativity Product Launch Examples Energy 76

PR 20/20

JANUARY 15, 2019

Check out the list below, and how you can apply each to your 2019 marketing strategy. Top Marketing Trends for 2019, Curated. To find what trends marketers need to keep watch on this year, we turned to our network of trusted publications and influencers. CMO.com: Account-Based Marketing. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

NOVEMBER 4, 2014

EST — coincident with Apple’s big product launch event, which dominated the technology and mainstream press corps’ attention. Use your own product. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. In other words, think about fans of news and trade publications in your vertical market.

B2B 60

B2B Facebook Marketing Social Media 60

Waxing UnLyrical

DECEMBER 14, 2016

List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Burrelles Fresh Ideas

MARCH 12, 2024

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet.

Social Media 78

Social Media Strategy Media Reputation 78

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

ISEBOX

JANUARY 6, 2016

Do you know what it takes to develop an effective content editorial calendar? I’ve seen them through my work in content marketing and public relations, of course. What exactly is a content editorial calendar? It’s the schedule that content marketers and PR professionals use to manage the flow of their content.

eBook 70

eBook Case Study Product Launch Content Marketing 70

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. It first helps to know the difference between a press release and a regular piece of content marketing.

Writing 52

Writing How To SEO Infographics 52

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. Here are our top 10 tips for how to take on a higher level of public relations. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. Create a PR Calendar. Some people love a good pun too.

Company 81

Company Brand Branding B2C 81

Contently - Strategy

DECEMBER 29, 2022

The following steps can help you plan and execute your content promotion and distribution strategy. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Expanding the lifespan of your content marketing efforts.

eBook 120

eBook Product Launch Software Internal 120

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60