Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. Not as any kind of marketing tool. Content marketing lessons for smaller brands. If you need help developing a content strategy, get in touch. Content Marketing'

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . The same is true in print. PR: The Best Kept Secret in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conduct keyword research Keyword research is the foundation of effective content optimization for search engines. Identify relevant keywords and phrases that align with your content’s theme and your audience’s search intent. Regarding this topic, a senior content marketer has shared her perspective.

Engineering 100

Engineering Writing Mobile SEO 100

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As such, podcasts are an old tool with a new twist. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

JULY 30, 2019

for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Because if martech is marketing, then businesses merely need to buy some technology. Tech can be a tool of trade, but it shouldn’t be confused with the trade. Why does it matter?

Marketing 104

Marketing Comparison Enterprise Technology 104

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 106

How To Media Radio Print 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Cision

JANUARY 15, 2016

Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Leverage more traditional methods, like word-of-mouth marketing, to get your content in front of new readers. So where do consumers place their trust? Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

Sword and the Script

DECEMBER 12, 2017

My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. Savvy content marketers have always written with specific audiences in mind.

B2B 120

B2B Customer Service Software Technology 120

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Data across the Content Life Cycle. Geetu discussed the role of data in the content life cycle spanning creation, distribution and consumption. Click here to find out how.

Viral 120

Viral Data Web Trends 120

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. A company should share its marketing and industry trends with their public relations agency. What is media coverage?

Print 112

Print Trends Agency Brand 112

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . Press Release Distribution. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Axia PR

AUGUST 23, 2017

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics.

Infographics 48

Infographics How To Print Content Marketing 48

Cision

JUNE 14, 2016

What is special about these tools is that they’re all quite flexible to the needs of any vertical or niche, but also that they serve two purposes: both to generate content ideas and to help you stay up-to-date in your industry. I continue to learn a lot of industry and platform-specific knowledge from these tools.

Google 120

Google Newspapers Trends Print 120

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Measure content performance in real time with KPIs, including reach, impact and share of voice.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Tools are often built into the platforms you use. Conclusion Event marketing and community engagement can be powerful tools for strengthening a brand. Make certain you’re optimizing your approach to collecting this data. Collecting data at offline events effectively requires you to be more intentional in your approach.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124

Trends SEO Leadership Print 124

Prohibition

NOVEMBER 16, 2022

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. Reporting tools include platforms such as Google Analytics, SEMrush, and Moz where the impact of the campaign can be directly tracked and monitored. Increase brand awareness.

Digital PR 62

Digital PR Brand Branding SEO 62

5W PR

JANUARY 17, 2020

These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? To ensure your PR is reaching the maximum number of people, it’s important to take a look at one of the most important and accurate tools: media impressions. Integrating these Tools. What is a Media Impression?

Measurement 78

Measurement Publicity Television Analytics 78

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Strategy 97

Strategy Ethics Social Media Data 97

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

How To 60

How To Media Analytics Television 60

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential?

Case Study 100

Case Study B2B Study Marketing 100

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 79

Financial Banking Content Marketing Writing 79

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 98

Media Nonprofit Pitching Analytics 98

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Our Ultimate List of the Best PR Tools for 2018. Or a correction be issued if it is in print. Content marketing. Handpicked Related Content. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

JANUARY 30, 2019

The good news is that uncertainty also creates opportunity—in this case, an opportunity for organizations to take another look at their priorities with regard to their media monitoring and earned media measurement tools. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. The world of tech tools changes with lightning speed.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. The tools we use need to accept that reality too and integrate influencers and other creators into searches. The one thing that hasn't changed, in my opinion, is the need for transparency and accuracy in the content we create and encourage.

Industry 79

Industry Print Ethics Internal 79

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120