Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch.

Blogging 137

Blogging Software Google Content Marketing 137

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 103

Interviews Publicity Technology Social Media 103

Onclusive

JUNE 23, 2022

Another way to look at the customer journey is a marketing funnel — a visualization for understanding the process of turning prospects into customers: With this framework, both marketing and communications can set their objectives for each step in the funnel, or customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195

Flack's Revenge

SEPTEMBER 1, 2021

Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. But it’s not a journalist’s job to create content for you; their job is to report on and cover the news.”. Appeal to more minor writers and content creators and partner with them.” There’s an ongoing march of tech startups.

Writing 177

Writing Pitching Report Industry 177

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. What do these priorities mean for the importance of public relations as a discipline? With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? It’s an older technology but I still find it useful. What is PR?

Resources 118

Resources Publicity Reddit Interviews 118

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Even so, these survey results raise an eyebrow.

Survey 69

Survey Technology Corporate Financial 69

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Report 114

Report Publicity Survey B2B 114

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. However, while email remains a strong channel, it hasn’t been totally immune to the influence of other technologies.

Marketing 113

Marketing Pitching Survey Study 113

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. You should also utilize technology. Design registration forms to capture data — such as job titles or demographic information — that align with your intended goals for the event.

Community 92

Community How To Marketing Data 92

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Maris Callahan is the director of public relations for Donuts Inc.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”.

Employee 147

Employee Print Writing Survey 147

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 75

Measurement Tools Journalism eBook 75

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

AUGUST 15, 2017

Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other. This is what the trend in content marketing is about. Give our services a try.

Journalism 64

Journalism Branding Brand Advertising 64

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 118

Survey Measurement Public Affairs Storytelling 118

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020. Marketing Statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 192

Marketing Content Marketing Data Social Media 192

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 97

Strategy Ethics Social Media Data 97

Beyond PR

JUNE 14, 2018

In 2015 his firm, Argyle Public Relations, rebranded to “Argyle Public Relationships” — a subtle but significant shift in emphasizing how he and his team are not only fluent in digital channels but in connecting with media and other stakeholders in a way that delivers results for clients. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge.

B2B 60

B2B Blogging How To Media 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing.

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Note: Professor Moorman also champions The CMO Survey. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. ESG outlook.

Software 123

Software Case Study Advertising Advertising 123

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary.

Education 112

Education Employee Measurement Agency 112

Burrelles Fresh Ideas

APRIL 2, 2024

Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR Conversations

SEPTEMBER 13, 2018

Undoubtedly there are numerous pressures affecting public relations currently, but one of the greatest challenges is availability of the right talent to deploy at the right time. There has started to be some discussion around the use of technology (most recently AI) and agile planning methods as ways to adapt to the changing work environment.

Survey 82

Survey Resources Agency Training 82

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. A survey with no responses indicates an approach that isn’t connecting with the audience. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 40

Insurance Insurance Healthcare Pinterest 40