ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 78

Measurement Publicity Television Analytics 78

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. Greater drill down on marketing ROI.

Analytics 105

Analytics Data Trends Marketing 105

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. Gould & Partners Survey).

Case Study 170

Case Study Engineering Measurement Big Data 170

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. PR is the Best Kept Secret in Effective Content Marketing.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. Marketers from B2B product companies say their budgets grew 6.2% B2B marketers say they spend 9.3%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, how does that happen?

Agency 95

Agency Trends Marketing Survey 95

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong.

Mobile 60

Mobile Survey Marketing B2B 60

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Measured on clicks, quick hits.” Next year, when we conduct that same survey, I bet the results will look similar. That’s what content marketing is all about. Too many confuse content marketing with marketing content.

Media Relations 113

Media Relations Media Survey Pitching 113

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Were you surprised by any of the survey findings? .

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. Content, particularly visual content, is key. Everything is measurable and measured. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? Should the Public Relations Report to the CEO or CMO? What is PR?

Resources 121

Resources Publicity Reddit Interviews 121

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Dynamic content and regulations. Jack of all trades.

Communications 124

Communications Crisis Internal International 124

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Focus groups, surveys, and ethnographic research are all common tactics for marketers. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Transcripts are the textual content of recorded material. Transcripts are ideal to use for making content more accessible. As a social media manager, you must keep up with all the accessibility trends and be aware of what each social media platform offers.

Social Media 93

Social Media Media Video SEO 93

Burrelles Fresh Ideas

OCTOBER 24, 2023

Such content, when combined with other sources of customer data, will build a comprehensive profile of the overall customer experience that can be parlayed into public relations. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 96

Strategy Ethics Social Media Data 96

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Report 119

Report Publicity Survey B2B 119

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit.

Survey 88

Survey Storytelling Consumer Analysis 88

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Those results echoed views expressed about press releases on the same survey last year.

Survey 72

Survey Technology Corporate Financial 72

The Resolution Blog

NOVEMBER 25, 2015

72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. This trends tool will help build out your campaign content & influencer insight in seconds. Measuring coverage success - Metrics on a mountain. You can even convert it back to PDF. Very cool. PR planning for 2016?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. Here are a few more I’ve written pieces stemming from the survey – and the full report is embedded below.

Employee 150

Employee Print Writing Survey 150

Contently - Strategy

APRIL 28, 2022

The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality. Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. You need PR, content marketing and social media all working on the same play.

Infographics 69

Infographics Data Case Study Content Marketing 69

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 121

Survey Measurement Public Affairs Storytelling 121