Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 95

Internal International Communications Employee 95

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. The survey also revealed several other interesting statistics: Getting it right vs. getting it first.

Survey 90

Survey Journalism Study Pitching 90

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. Gould & Partners Survey).

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch.

Blogging 133

Blogging Software Google Content Marketing 133

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Measure the Sentiment That Matters. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 A total of 40.6

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 110

Education Employee Measurement Agency 110

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. But founders look to evolve to unearth ways to generate measurable impact with content.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. A common theme throughout the white paper is to leverage technology for better communication. Whatever we hope to accomplish, we need to measure. The same way that you measure external communication.

Internal 218

Internal International Communications Employee 218

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Dynamic content and regulations. Jack of all trades.

Communications 120

Communications Crisis Internal International 120

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Plus, eight out of 10 report that the quality of their content has improved.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? It’s an older technology but I still find it useful. What is PR?

Resources 117

Resources Publicity Reddit Interviews 117

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Don’t miss these related posts: 7 Statistics from a Survey of Reporters that Gives PR a Glimpse of their Mindset. You can subscribe here.

Software 97

Software Comparison Measurement Content Marketing 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. Content production to grow 25%. “58% 12% said increasing market share.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Those results echoed views expressed about press releases on the same survey last year.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Note: Professor Moorman also champions The CMO Survey. 2) Marketing analytics enable better efficiency. “In Craig Dekshenieks | Aderant.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. 34% say 1 to 3 months.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The Role of Technology on the Legal Market. As law firms patiently waited (prayed?)

Agency 92

Agency Trends Marketing Survey 92