Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

Media Relations 113

Media Relations Media Survey Pitching 113

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. Your marketing team will own the PR activities.”

Software 143

Software Pitching Analysis Community 143

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 92

Community How To Marketing Data 92

Sword and the Script

MAY 16, 2020

And that’s the theme for this week’s Unscripted Marketing Links [UML]. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches.

Survey 170

Survey Media Relations Pitching Media 170

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 4) Pitch your content for a roundup.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Valuing Content Changes the Context. Click here for screen shot of the clever content marketing details ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

Study 65

Study Marketing B2B Apparel 65

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 104

Survey Report Media B2B 104

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. . Related Content Worth Checking Out. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more!

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. Interview notes are useful content. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

JULY 7, 2015

Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. They can spot a sales pitch a mile off. Use the strategy with evergreen content, too. Old content doesn’t mean dead content. Pinterest has evolved a lot in the past few weeks.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Senior Marketing Strategist. CrowdTangle. In Conclusion. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Sword and the Script

MARCH 27, 2018

The headlines that sail around the web are those that are salacious and extreme. For example, pick a trade publication in any vertical market and study the headlines. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. Pitch a story about how the world is ending.

Media Relations 77

Media Relations Media Trade Shows Journalism 77

Polaris

MARCH 20, 2015

We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. And it would have been an even bigger mistake if my business relied on web traffic to pay the bills. Content Marketing' That ignorance was a mistake. But it had several advantages other than SEO.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

The Resolution Blog

OCTOBER 7, 2015

When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. B: SEO’s a subset of marketing.

SEO 120

SEO Engineering Content Marketing Agency 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Have you factored in content marketing? What about paying for some branded content or social media ads to amp up some of your earned media efforts?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

SEPTEMBER 30, 2014

And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch. Marketing Land gets up close. My first instinct over the hype was I’ve heard this before – with App.net – which was pitched as an alternative to Twitter. Why it’s a Facebook killer of course.

Viral 117

Viral Technology Google Pitching 117

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Content Shock: Why content marketing is not a sustainable strategy.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 198

Marketing Content Marketing Data Social Media 198

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? If you’re creating content in PR take note of hacks one and two especially. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. They grew in marketing prominence with the advent of the web and the online news release. Why Content Marketing and Public Relations Need Each Other. We couldn’t get in to post and distribute an announcement.

Engineering 72

Engineering Content Marketing Analysis B2B 72

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Tech PR can help to create content that resonates with potential customers, increase brand awareness, and build trust and loyalty.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. Marketers don’t slow down.

Content Marketing 111

Content Marketing Marketing Conference Blogging 111

The Proactive Report

FEBRUARY 22, 2016

These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100