Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Critical Mention

OCTOBER 25, 2021

Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As such, podcasts are an old tool with a new twist. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Bad Pitch Blog

APRIL 19, 2012

Assigning sharing tools to newsroom content is helping brands tap into the potent combination of search and social to get their messages to consumers - in some cases without traditional earned news media. What we once called custom publishing is now called content marketing.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO. Repurpose Does Not Mean Regurgitate in Content Marketing. 4 Ways PR Can Gain Leverage with Ahrefs.

SEO 65

SEO Tools Engineering Web 65

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform.

Ethics 96

Ethics Crisis Transportation Airlines 96

Critical Mention

JANUARY 22, 2019

In that way, Marketing hasn’t changed at all. The tools and platforms have changed. But Marketing fundamentals remain constant. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. And this: it’s a great way to unearth content marketing ideas!

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

JULY 27, 2021

Perhaps invest in people, research or tools to help facilitate media relations. Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind. See also 6 Myths about Content Marketing and the Role of PR.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

JUNE 9, 2020

If media relations is hard, so too is journalism and reporting. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. That’s what content marketing is all about. Too many confuse content marketing with marketing content.

Media Relations 111

Media Relations Media Survey Pitching 111

Critical Mention

MAY 28, 2019

Social publishing: Many email marketing and marketing automation platforms now offer the ability to post to social media from directly inside the tool. The ability to share content via multiple channels from one place makes life easier for marketers and PR and helps ensure brand consistency. Until next time!

Marketing 71

Marketing Social Media Tools Content Marketing 71

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? As a consequence, you need to optimize your content to ensure rank in voice search results.

SEO 88

SEO How To Mobile Engineering 88

Critical Mention

NOVEMBER 29, 2018

The platform includes a number of useful tools, including Google Data Studio, which makes it simple to build dashboards and reports based on Google Analytics, Search Console or Ads information. Do you have the necessary tools in place? Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Critical Mention.

Analytics 105

Analytics Data Trends Marketing 105

Critical Mention

JULY 16, 2019

If your brand is going to track mentions, it is important to have a media intelligence and monitoring tool that doesn’t miss hits. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 106

How To Media Radio Print 106

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

JANUARY 22, 2019

In that way, Marketing hasn’t changed at all. The tools and platforms have changed. But Marketing fundamentals remain constant. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. And this: it’s a great way to unearth content marketing ideas!

Interviews 60

Interviews Content Marketing Writing Journalism 60

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. This is a great tool! Left align. Right align. Text Color.

How To 308

How To Tools SEO System 308

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

JUNE 14, 2016

What is special about these tools is that they’re all quite flexible to the needs of any vertical or niche, but also that they serve two purposes: both to generate content ideas and to help you stay up-to-date in your industry. I continue to learn a lot of industry and platform-specific knowledge from these tools.

Google 120

Google Newspapers Trends Print 120

Buzzstream

JANUARY 22, 2024

Tools like Moz’s Link Explorer and Ahrefs’ Site Explorer can quickly give you a snapshot of authority metrics. You can also use a tool like Majestic’s Trust Flow. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures.

Analysis 91

Analysis SEO Guidelines Google 91

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Viral Content Has a Distinctive (Extended) Distribution. What Makes Online Content Viral?

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. A good place to start is with your own content.

Survey 102

Survey Report Media B2B 102

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Senior Marketing Manager, Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen.

Company 111

Company Media Journalism Report 111

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

How To 60

How To Media Analytics Television 60

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97