Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As such, podcasts are an old tool with a new twist. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

Media Relations 113

Media Relations Media Survey Pitching 113

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. If your brand is going to track mentions, it is important to have a media intelligence and monitoring tool that doesn’t miss hits.

Media 76

Media Advertising Advertising Measurement 76

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Senior Marketing Manager, Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Viral Content Has a Distinctive (Extended) Distribution. What Makes Online Content Viral?

Viral 120

Viral Journalism Advertising Advertising 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

MAY 11, 2019

In breaking this down by stage 40% said its “most helpful during exploratory conversations”; 20% said during a presentation phase; 17% said “decision-making phase”; 6% said during “pricing negotiations phase” and 17% said “media coverage is a helpful sales enablement tool at all phases of the B2B buying process.”. emphasis added].

Study 140

Study Media Relations Media Measurement 140

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen.

Company 111

Company Media Journalism Report 111

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Buzzstream

JANUARY 22, 2024

Tools like Moz’s Link Explorer and Ahrefs’ Site Explorer can quickly give you a snapshot of authority metrics. You can also use a tool like Majestic’s Trust Flow. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures.

Analysis 90

Analysis SEO Guidelines Google 90

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 79

Financial Banking Content Marketing Writing 79

Bad Pitch Blog

DECEMBER 15, 2014

Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened. In another example, the AP uses a tool called Wordsmith to help fill their pages. Large: Add a completely new skill to the tool kit - personal or professional.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

JANUARY 5, 2016

“It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The audience kills advertising.

Banking 60

Banking Marketing Wireless Advertising 60

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 30, 2017

Last year an advertising spot during the Super Bowl cost $5 million. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 6) Can you Profit Directly from Content Marketing? 2) Why Consistency in Content Marketing Matters.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. And even when you get past all that, one big challenge remains for the PR folks: What’s the value of a placement in the Wall Street Journal?

Marketing 60

Marketing Measurement B2B Content Marketing 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Tools now exist that can help avoid this common mistake, including MuckRack and Cision. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 billion pieces of editorial content.” Here we go…. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

AUGUST 13, 2019

Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Buzzstream

MAY 2, 2024

We cover a lot of media database tools in our post about digital PR tools , but some of the most used are: Cision MuckRack RoxHill Prowly Meltwater For example, if I were writing a post about farming, I could search MuckRack with a keyword like “farming,” it would uncover journalists in their database who talk about farming.

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. When you do advertise, don’t just rely on one link and single tweet. In larger organizations, this can be trickier, especially if marketing is centralized.

B2B 79

B2B Facebook Advertising Advertising 79

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Use a tool like Critical Mention to monitor media and measure your media coverage. Why do many PR majors graduate with a degree in Journalism? How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Burrelles Fresh Ideas

JUNE 27, 2023

Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Social is branding, but unlike traditional advertising—it’s more human. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120