PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Cision

APRIL 28, 2016

How will your background in journalism give you an edge in this role? A journalism background – meaning the real shoe-leather, digging dirt kind of reporting – is essential whether you’re writing a news story, crafting a media message or coming up with a marketing plan. I actually hate the term “content marketing.”

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Walmart.com Reports Biggest Cyber Monday In History, Mobile Traffic At 70% Over The Holidays”. Hope you’ll take a listen… SHOW NOTES – December 4, 2014.

Case Study 88

Case Study Social Media Study Media 88

Cision

APRIL 29, 2016

So, double up on your content marketing efforts. Embrace a Mobile PR Strategy. Most businesses do not even know that it is possible to have a mobile PR strategy, but it’s time to develop one for your brand or it might be too late. Right now, mobile is too big of a force to be ignored.

Publicity 120

Publicity Mobile Ethics Social Media 120

Critical Mention

JANUARY 16, 2020

For example, Google Trends allows users to enter keywords and analyze peak search volume metrics, which can be useful for identifying key terms to use in marketing collateral, social media and all forms of content creation. . Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

DECEMBER 30, 2017

2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. Content marketing is similar.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

JULY 23, 2016

In a contributed piece for Marketing Land , which often offers a daily dose of martech news, Travis Wright notes: “Influencer marketing is a ‘ hot mess ,’ according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. 3) Siri, What Do You Most Often Help With?

Technology 60

Technology Mobile Web Banking 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. Increasingly content now arrives on consumers’ desktops and mobile devices from a vetted source they know or follow. MacCallum’s team has enlisted other social platforms, as well as search and mobile.

Media 28

Media Journalism Social Media Mobile 28

Flatiron Communications

MAY 20, 2015

Q10) Please rank these digital/mobile media properties in order of unique visitors per month: (1-5). Q11) Are these the best of times or worst of times for journalists and journalism? Q14) In journalism, what does TLDR stand for? Q15) What’s all the hype with “content marketing?” What’s App.

Journalism 28

Journalism Radio Report Advertising 28

Waxing UnLyrical

APRIL 15, 2015

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. Assumption 1: Create content. , so that others might gain insights for their own community efforts.

Community 40

Community Travel Pinterest Mobile 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 billion pieces of editorial content.” 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

MAY 24, 2016

In his seminal book the System of Professions, published in 1988, Abbott notes that: Out-mobility is high in nearly every American profession except pharmacy and dentistry. The idea is to support better career decision making and demonstrate how professional mobility can be a fact of a healthy industry and mature occupation.

Publicity 41

Publicity Agency Study Mobile 41

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s content marketing (64%).

Survey 98

Survey Media Relations Corporate Communications 98

Burrelles Fresh Ideas

JUNE 27, 2023

Mobile-friendly Formatting : Optimize your press release for mobile devices. This should probably go unsaid by now, but many journalists and readers access news content on their smartphones or tablets. Use shorter paragraphs, subheadings, and bullet points for easy readability.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility.

Industry 71

Industry Marketing Enterprise Mobile 71

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. It is however a high quality newscast delivered in audio over a mobile phone. PNR: This Old Marketing. (~60 This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Shift Communications

JANUARY 5, 2015

Journalism isn’t dead. Journalism just continues to evolve. Content marketing, the darling of 2014, continues to be the dominant form of marketing, but brands who don’t do it well will find even more rapidly diminishing returns. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

prTini

OCTOBER 31, 2014

The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching. How Facebook Is Changing the Way Its Users Consume Journalism. What’s the Best Way to Spend 30 Minutes on Social Media Marketing? 3 Tips for Repurposing Content.

Case Study 44

Case Study Infographics YouTube Pitching 44

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? And then there’s the aggregation or curation component – what content will you seek out and share with your audience that isn’t produced by you?

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. When writing content, particularly for the web and mobile, white space is key to keeping your readers on the page. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

Engineering 40

Engineering Google SEO Guidelines 40

Stuart Bruce

FEBRUARY 11, 2016

They might not be the best VR glasses, but it lets me use my mobile phone as a virtual reality display and see just what it is the social media and digital pundits are getting so excited about. This is VR as just another step in improving ‘content marketing’ to tell better stories. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

JUNE 7, 2016

Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. Also see: The CMO Survey with Social & Mobile Marketing Takeaways. Mapping content to B2B buying stages. Why do customers leave feedback?

Survey 60

Survey Marketing B2B Infographics 60

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. I hope they figure these things out and succeed.

Journalism 120

Journalism Local Data Mobile 120

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. On distraction-fighting habits) Writing my goals in my journal daily. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. The Wall Street Journal calls him a top influencer on the web.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. It ‘helped’ that my National Guard unit was mobilized for Iraq, so making a career change wasn’t as intimidating. “My I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action. advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28