Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. Lastly, the expectation is agencies have social media capabilities. It’s a “Who Moved My Cheese,” moment.

Agency 223

Agency Survey SEO Social Media 223

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that. Authenticity is the currency that builds and sustains trust.

B2B 95

B2B Marketing Measurement Social Media 95

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Information spreads rapidly through social media, websites, and other online platforms. Inauthenticity can be quickly exposed and can lead to reputational damage.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More internal comms.

Communications 124

Communications Crisis Internal International 124

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

5W PR

APRIL 11, 2022

No matter the size of a business, every company depends on its reputation to achieve success. By aligning their content marketing efforts with their SEO practices, businesses can improve their visibility, which will increase the number of people who come across their PR messages. Yet this tool is often overlooked.

Publicity 97

Publicity SEO Engineering Tools 97

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. I believe the nuance is this is really an explosion in DIY PR and digital marketers moonlighting in PR.

Media Relations 175

Media Relations Media Pitching Survey 175

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. It was the center of its content marketing, media relations and social media efforts. For example, the company’s reputation was lackluster among media and influencers when I started. Check out our services.]. Nobody can.

B2B 108

B2B Leadership Marketing Blogging 108

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Presspage

MAY 31, 2023

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. How do you combat that?

Employee 174

Employee Reputation Internal International 174

Stephen Waddington

MAY 16, 2017

We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. It includes a mix of earned, owned and paid media.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Only 30 percent of B2B companies say their content marketing is effective. Only 35 percent of B2B organizations use a social media monitoring platform.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Most businesses rely not only on their brand equity, but market reputation and repeat clients. The thinking solidly supports the fact that dated brands don’t compete.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. “Let Set Timelines.

Strategy 120

Strategy How To Content Marketing Mobile 120

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 10 Fundamentals for Successful B2B Media Interviews. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Certainly, internal comms should report to HR,” wrote Simon Monger. What about HR?

Report 119

Report Publicity Survey B2B 119

Polaris

APRIL 7, 2015

Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. On the other hand, if you work for a reputable brand, avoid the do-it-yourself route.

Video 100

Video Brand Branding Content Marketing 100

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Solo PR Pro

DECEMBER 17, 2021

It was featured on CNET, among other media outlets, as one of the top 22 films to stream on Amazon Prime. The state’s litter prevention campaign, Nobody Trashes Tennessee , has earned extensive media coverage — surpassing annual goals in the first three months — and has set new records for engagement with their social media channels.

Banking 96

Banking Film Transportation Financial 96

PR Fuel

MARCH 14, 2021

Press releases are different than content marketing blog pieces in that they’re also written like a news story. Quality content is one of the most important aspects of SEO and can also be the most complicated. They may even search for your business online or seek out your social media pages.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

APRIL 11, 2017

This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue. How to Generate Media Referenceable B2B Customers with a Blog. Most reporters prefer that PR pitches or outreach is conducted by email, as opposed to over the phone or through social media.

Report 71

Report Media Survey Pitching 71

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. PR = Personality + Reputation .

Strategy 40

Strategy Marketing Social Media Internal 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 194

Writing Communications Marketing B2B 194

Critical Mention

OCTOBER 21, 2018

Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. Build your social media platforms. Build Relationships to get backlinks.

SEO 74

SEO Strategy Engineering Local 74

wiredPRworks

JUNE 17, 2016

Along with lots of quick and easy ways to optimize social selling, you’ll take away a 36-point checklist to help you fast track your way to future success – starting RN [right now]. Interested in social media marketing and social selling for associations? at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Critical Mention

JUNE 24, 2018

Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. Of course, my day also includes catching up with my social media friends. Today, she shares her knowledge on the influencer marketing landscape. SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. At a minimum, your website should feature a clear version of your logo, your selected fonts, your preferred content layout, your main color scheme, and your selected frame shapes (e.g.

Company 84

Company Brand Branding How To 84