Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. That's where inbound marketing and content marketing relate. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. But your data is only of value if you can use it to plan and create better content or refine strategy. Technology never sleeps! Quill untaps the potential of your data.

Tools 147

Tools Radio Data Analytics 147

Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. Perfect your pitch.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 70

Publicity Small Business Advertising Advertising 70

Cision

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Hustle and pitch. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Breaking news and trending topics can also be leveraged to generate interest. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. Low competition.

Survey 90

Survey How To Reddit Pitching 90

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 28, 2022

The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs). 12% say competing go-to-market strategy or goals (KPIs). 97% of respondents said video content and communication were useful after making a purchase.

B2B 114

B2B Marketing Survey Software 114

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Amplify the content.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. Visual assets like infographics are more expensive.) Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. We then determine how exactly the content we are pitching will be of interest to them. Ross Hudgens, Siege Media.

Data 120

Data SEO Groups Pitching 120

Cision

JANUARY 22, 2016

But just how does that content turn into coverage? Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? One of your goals for content marketing is surely spreading awareness of your brand. It Gets You On Reporters’ Radar.

Media 120

Media Infographics Reputation Study 120

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ISEBOX

APRIL 23, 2015

Thousands of press releases are sent to journalists who are often pitched more than 100 stories weekly. You HAVE to ensure your press release stands out from the dozens of other stories they are pitched every day. If you are using email to pitch your story, is your subject line professional, descriptive and enticing?

Infographics 70

Infographics Pitching Resources Software 70

Beyond PR

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Hustle and pitch. Implement viral marketing tactics. The Verge.

Real Estate 57

Real Estate How To Web Case Study 57

Critical Mention

JANUARY 15, 2019

In other words, you get a backlink every time a website directs users to your content. To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Numerous online tools can help you to test and increase speed, including Pingdom and GTmetrix.

How To 60

How To SEO Mobile Google 60

Shift Communications

DECEMBER 10, 2015

For marketing and PR professionals, generating images for campaigns or any other needs can be a trying and expensive process. Enter Canva , one of many new tools for simplifying the creation of graphics. They standardize design tools that are typically hidden in a professional design program’s labyrinthine UI.

Infographics 60

Infographics Tools Guidelines Writing 60

Solo PR Pro

FEBRUARY 26, 2019

Contextual relevance speaks directly to content marketing. What kind of content are you creating for your clients? Do your clients see the value of content marketing? If not, they may change their mind when they realize creating relevant, shareable, helpful content will have a positive impact on their SEO ranking.

Engineering 45

Engineering SEO Google Web 45

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Good visuals connect.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Good visuals connect.

Infographics 100

Infographics Video Case Study Print 100

Communications Conversations

OCTOBER 16, 2017

As someone who has dealt with addiction close to home, the opportunity to use PR as a tool to get addicts into treatment was deeply touching for me. When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client.

Agency 113

Agency SEO Social Media Pinterest 113

prTini

OCTOBER 31, 2014

The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. What You Should Learn From Rejected Pitches. When It Comes to Pitching, Share the Wealth.

Case Study 44

Case Study Infographics YouTube Pitching 44

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. The right content starts with understanding who makes up your audience. Who is the audience? .

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Sword and the Script

JUNE 28, 2016

While many marketers want shortcuts , tools, or algorithms to pop out a list of influencers to pitch, this data casts doubt about that approach. ————————————— Want data-driven content about marketing and PR?

Infographics 61

Infographics Survey Consumer Study 61

Beyond PR

OCTOBER 14, 2016

Use your PR team to pitch an executive’s expertise to the media directly and to respond to more media requests. Using Cision’s media database and research tools, we analyzed 2,900 journalists to find out who is leading this election season’s news coverage.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. There are potentially limitless outreach prospects in the world with the right pitch and angle, so how do you know when you’ve got enough in your list? There are many tools/processes to run a successful link reclamation campaign.

How To 125

How To Data Community Groups 125

PR 20/20

JULY 11, 2017

For example, if your ebook is vertical-market specific, put a sidebar CTA on your site pages that speaks directly to that market. Creating repurposed content from the larger asset. Now that you’ve shared your content with your loyal contacts, it’s time to branch out to those who may be unknown via paid media.

eBook 43

eBook How To Pinterest Examples 43

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels.

Pinterest 52

Pinterest Writing Interviews Social Media 52