Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Here’s a simple checklist for a little social media competitor audit. The Verge.

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 20, 2017

They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. One trap content creators can quickly fall into is creating content purely about the product or service the company sells. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Critical Mention

JUNE 4, 2019

Video marketing has become the frontrunner of online content. YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format. The post TikTok: The Next Big Thing in Video Marketing?

Video 60

Video Marketing YouTube Infographics 60

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

MAY 15, 2018

According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. Infographic via Deposit Photos. Video fits alongside the other items in your content marketing plan. What kind of video is best?

Video 57

Video Marketing Mobile YouTube 57

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. A majority of U.S. M: MULTIMEDIA.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Critical Mention

APRIL 24, 2020

First, you have to decide where the content will be published. This can either be a website, blog or any of today’s top social media platforms. Make your content identifiable by sticking to one or two font types for all your content. Leave white space in your content. Evoke Visual Clarity. Until next time!

Infographics 103

Infographics Radio Instagram Sports 103

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Here’s a simple checklist for a little social media competitor audit. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. And social media. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. There are several ways to do this without giving the webinar content away. Be sure to tag your content so you can determine how many registrants came from that source. 5) Invite relevant media to truly exceptional webinars. 7) Have graphics for social media prepared.

B2B 60

B2B Infographics Interviews eBook 60

Reputation Us

JANUARY 19, 2017

Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. We have a few ideas to get your creative juices flowing. It’s all about showing.

Report 60

Report Infographics Video Financial 60

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

prTini

OCTOBER 31, 2014

The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Why Did Taco Bell Just Wipe Out Its Social Media Accounts? 3 Tips for Repurposing Content.

Case Study 44

Case Study Infographics YouTube Pitching 44

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills. Focus on the results.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Enter: Content repurposing. All these iterations fall under content repurposing.

eBook 145

eBook YouTube Video Social Media 145

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 9, 2024

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent white paper you published find new life as a shareable infographic. If so, give it a quick edit to reframe the content.

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. based marketing and advertising professionals for the survey.

Marketing 70

Marketing Employee Survey Social Media 70

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. Make it original.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. The content that appears in an individual feed is offered according to each users past behavior and personal preferences. The survey also revealed that a young millennial follows an average of 121 publishers on the social media.

How To 129

How To Content Marketing Engineering Advertising 129

Contently - Strategy

JANUARY 23, 2019

On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. But who molded the media landscape this way? And that wasn’t my experience of digital media audiences at all.”

Media 111

Media Journalism Content Marketing Education 111

ReimaginePR

SEPTEMBER 12, 2016

There’s not just one type of visual content that you can use to connect with your audience. Here are the main types: Images – Whether taking up residence on your blog or social media posts, images are a crucial part of the conversation. They add another layer of meaning and bring clarity and context to the written content.

Storytelling 120

Storytelling Video Infographics YouTube 120

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Free Digital Marketing Tools for Content Marketing Support. Problem: You know you need to write content, send emails and develop an integrated content marketing program to tell your organization’s story and drive donations and support, but it all feels overwhelming.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28