Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute.

5 Must-Have Types of Content Marketing


When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Infographics.


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Post, Ping and Pray is *Not* a Content Marketing Strategy

Shift Communications

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. More recently infographics have been all the rage. The content changes but the marketing strategy rarely evolves – beyond the addition of new outposts, e.g.: “We’ll tweet it; we’ll post it to Facebook; we’ll upload it to (YouTube or Slideshare); we’ll post it to our LinkedIn page; and pin it on Pinterest!”.

Infographic: Tips for topping YouTube’s search list

PR Daily

In a world dominated by visuals, YouTube reigns supreme. With 1 billion hours of content being watched every day , YouTube offers brand managers excellent opportunities to engage audiences in their favorite medium: video. However, more than 400 hours of content are uploaded to the site every minute , making it a highly competitive platform. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. This infographic.

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.

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5 Disastrous B2B Content Marketing Mistakes That Are Costing You Big

B2B PR Sense

Are you getting the payoff you rightfully deserve from your B2B marketing campaign? Conventional marketing wisdom taught us that marketing means blasting the word about our company and our product. Underestimating the Value of Visual Content. It's no secret that visual content engages. Think photos, infographics, and videos. Even if you've been including visuals in your marketing all along, don't rest on your laurels!

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Infographic: The state of video marketing for 2020

PR Daily

Check out this infographic to learn how you can create and deploy content that wows your audience. Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019. Top stats from the infographic include: Facebook ranks as the No.

Infographic: Is TikTok a fit for your brand?

PR Daily

After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken? . The infographic offers key insights on the platform, including: When brand managers should consider adopting TikTok. Content Marketing Marketing Social Media

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

The top content-marketing trends of 2016

PR Daily

If you’re still in planning mode for 2016, chances are content marketing is a big part of the conversations you’re having. As you move through the planning process, it’ll be good to come in equipped with the latest tips, trends and priorities for content marketing. Sure, these aren’t new concepts, but the way we approach each of these digital marketing elements has evolved and grown. Where should you be spending your digital marketing dollars?

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Content builds trust and loyalty.

Infographic: Is TikTok a fit for your brand?

PR Daily

After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken? The infographic offers key insights on the platform, including: When brand managers should consider adopting TikTok.

Kicking Ass With Multimedia Content Marketing


The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Is your multimedia content unique ?

Infographic: How to capture the Gen Z demographic

PR Daily

If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. Key insights include: More than four out of every five (85%) say they use YouTube, and 32% use it more than any other social media site. These young consumers are becoming ever more influential.

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile.

Infographic: The formula for a perfect explainer video

PR Daily

Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic. The post Infographic: The formula for a perfect explainer video appeared first on PR Daily.

5 ways content marketers can stand out online

PR Daily

Content marketing is one of the fastest-growing industries and quickly becoming a key part of organizations’ marketing strategies. Consider that every single minute , the following things happen: YouTube users upload 72 hours of original video. million pieces of content. Multiply these statistics by 1,440 times per day, seven days a week, 52 weeks a year—and it quickly becomes clear that we’ve reached a point of total content saturation.

Infographic: How influencers make their money

PR Daily

In order to partner with these internet personalities, marketers must fully understand the business model. Influencer marketing has become an essential messaging channel for marketers and PR pros. RELATED: Share the content that captivated audiences ]. Kite asked over 200 of these social media stars to describe how they talk to their audiences and make money from their online presence, with the data compiled in this infographic.

2016: The Year of Content Marketing

The Stalwart Blog

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It means putting out quality content on a continuous basis. That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel.

Infographic: 71 stellar blog headline ideas

PR Daily

Looking to add heat to your content creation efforts? Coming up with new ideas for content, from blog posts to video diaries, can be exhausting. Even your most evergreen content starts to feel stale after a while, and you need extensive resources to continually churn out new posts. However, plenty of resources are available to help you generate fresh ideas—like this infographic. FREE DOWNLOAD: How to create content that converts leads into sales ].

Dos & Don’ts of Content Creation

Critical Mention

Getting started with content creation can take time. First, you have to decide where the content will be published. Make your content identifiable by sticking to one or two font types for all your content. Leave white space in your content.

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Infographic: Your social media video cheat sheet

PR Daily

What does your audience want from video content on each of the major social media platforms? This infographic can help guide your strategy. Content marketers and social media managers must know what content will be the right fit for their audience—and for the platform that audience uses. This Animoto infographic shares which content works best for each major social media platform. YouTube users are looking to learn and want educational content.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content


According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year.

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER


Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? In this brave new world, marketers are creating their own contentinfographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

YouTube (@YouTube) March 8, 2021. Other brands, such as Folgers, fell short with an obvious grab at attention and marketing sans the empowerment: #TheBestPartOfWakingUp today is celebrating all the powerful incredible women out there.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

Hello, communicators: Google experienced an outage on Monday morning, which stopped users from accessing YouTube, Gmail, Google Drive or Google Classroom for roughly an hour until the company’s services were back online for many users after 8 a.m., You can view DCI’s entire infographic here.

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State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Jude Children’s Research Hospital, are teaming up and encouraging interaction as well as donations through livestreams with content creators and influencers: Mondays are a little bit more bearable when you know that tomorrow is #GivingTuesday.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. The finding underlines the platform’s struggles to police content , especially considering the staggering amount uploaded daily.

Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot. RELATED: Learn how to tell better brand stories on Facebook, Twitter, Instagram and Snapchat at our Digital Marketing Conference.

How to Adapt to the Future of B2B Inbound Marketing

B2B PR Sense

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. Hubspot’s State of Inbound 2017 report delves into the details of inbound marketing, ferreting out the details of 6,000 marketers, including both inbound and outbound marketers, who were polled. Handpicked Related Content.

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Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

11 tactics to repurpose original podcasts and videos

PR Daily

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. Video has been growing in popularity, as well, with 87% of businesses now using video as a marketing tool; 83% of marketers say video gives them good ROI. So, once you’ve got audio or video content, how can you repurpose it to derive even more value? “A Turn the content into a blog post.

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Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Why it’s important: Playing off current trends and holidays has long been a PR and marketing practice, but take care when you reference COVID-19. Reporting platform AgencyAnalytics recently published a guide for content sizes across social media platforms.

Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career

PR Daily

Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more. However, not all infographics are created equal. More insights about infographic marketing here: [link].

Content Strategies in 2015: Make it Visual, Make it Mobile

Shift Communications

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Most of these posts center on questions around things like content volume, distribution, channel selection and engagement metrics. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year. So being able to scale content with limited resources is key.”.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. You can view the entire report and infographic here.

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How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. This calendar should track your organization’s goals for its online channels and help you schedule daily posts to ensure the optimal content mix. The community drives what kinds of content we post,” says O’Looney.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and wangles for a plug in wedding vows. That’s what a study from Influencer Marketing Hub discovered for its 2019 Benchmark Report. YouTube to stop marketing to children. The move comes after a settlement with the Federal Trade Commission—along with damning evidence that YouTube was ramping up its marketing to younger consumers.

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Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks

PR Daily

Some of them have been pulled from Hulu and Amazon , and some of the episodes are still available for purchase on YouTube. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. You can view the entire infographic here. .