Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Proving the value of PR.

Survey 174

Survey Marketing B2B Study 174

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 110

Education Employee Measurement Agency 110

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Secondly, influencer marketing helps build confidence and credibility.

Retail 62

Retail Marketing Advertising Advertising 62

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. PR measurement. PR measurement. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills? Cheers to a successful year!

Measurement 119

Measurement Content Marketing Writing Infographics 119

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Analytics 147

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies.

How To 81

How To eBook Infographics Content Marketing 81

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Struggling to get eyes on your content?

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. It works too.

B2B 111

B2B Consumer Marketing Survey 111

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. The Case Supporting Gated Content. Here are the key arguments for gating content. Gates provide marketing justification. You want to build your email marketing list.

B2B 118

B2B Mobile Content Marketing SEO 118

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2014 focused on social media and content. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

prTini

SEPTEMBER 14, 2015

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone).

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 64

Publicity Small Business Advertising Advertising 64

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Rock the Status Quo

FEBRUARY 23, 2015

Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Good stuff, Cyberalert! It’s a keeper.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. Instead, they’re often on the go and accessing your content from multiple screens and devices. Widen your social presence. You probably already know your organization needs to be using social media. Your audience is interested in content that is easy to read and sparks emotion.

Mobile 159

Mobile Public Affairs Infographics Government 159

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

Cision

OCTOBER 26, 2016

Radick emphasized that the key to having fruitful content is to focus on telling authentic stories and providing content that actually helps your customer, instead of obsessing over the numbers and keeping up with the latest algorithms on social media channels. “Cheap metrics lead to cheap content.”

Conference 120

Conference Internal International Data 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. This simple tactic really does boost the engagement with online content.

Communications 65

Communications Pinterest Reddit Radio 65

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Social media posts Use social media to share industry news, tips, and relevant information with your audience.

Examples 52

Examples eBook Infographics Analytics 52