Stern + Associates

APRIL 25, 2017

The post How To Build Genuine Trust With Your Content Marketing Strategy appeared first on Stern Strategy Group. Quickly establishing credibility and differentiating you and/or your [insert product/service] from the rest of.

Content Marketing 87

Content Marketing Strategy How To Marketing 87

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Create a group of “client insiders” to provide you with feedback on new products or services.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Onclusive

DECEMBER 6, 2019

Digital Sales and Marketing World. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Content Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020. Dates: October 13 – 16, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. How much money do PR professionals earn? The results?

Survey 95

Survey Industry Leadership Study 95

Stern + Associates

JUNE 24, 2016

Too much time, energy and resources are spent on content that’s never read. The post Content Marketing Strategy: How to Maximize Your Mileage appeared first on Stern Strategy Group. Learn how to boost your results and amplify your impact.

Content Marketing 49

Content Marketing Strategy How To Marketing 49

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Invest in quality content.

Government 138

Government Survey Ethics Media 138

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. The best content programs are performance-driven; they connect tactics to organizational end goals.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Stern + Associates

AUGUST 12, 2016

The post How to Be a Hero With Thought Leadership Marketing appeared first on Stern Strategy Group. It starts with asking the right questions. Here are 3 simple ways to build influence by discovering your audiences’ most pressing challenges.

Leadership 49

Leadership How To Marketing Groups 49

Sword and the Script

OCTOBER 11, 2022

It’s a fairly senior group too, since 70% of respondents have 11 or more years of experience. Another difference is among companies that straddle both B2B and B2C markets. This group seemed to put a greater emphasis on outside objectivity and advice (76%) than their peers that operate purely on one side or the other.

Agency 141

Agency B2C B2B Survey 141

Stern + Associates

AUGUST 12, 2016

The post How to Be a Hero With Thought Leadership Marketing appeared first on Stern Strategy Group. It starts with asking the right questions. Here are 3 simple ways to build influence by discovering your audiences’ most pressing challenges.

Leadership 48

Leadership How To Marketing Groups 48

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Need help boosting your brand’s social presence? Reach out to learn how we can help.

B2B 111

B2B Social Media Company SMB 111

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Focus groups, surveys, and ethnographic research are all common tactics for marketers. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

DECEMBER 21, 2021

Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. Competition would be more intense as the marketplace would see a larger number of players, catering to these lower income groups.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill. Thought leadership isn’t just for B2B brands. But the new rules for PR professionals are catching up.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. PR and marketing content are increasingly intertwined, as well. The themes will guide pitch angles, content development, and thought leadership strategy. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Lines between what constitutes PR and content marketing continue to blur. Dynamic content and regulations. Jack of all trades.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. He is passionate about purpose-driven content marketing and using outreach for good.

How To 78

How To Ethics Measurement Creativity 78

PR 20/20

MAY 9, 2023

The HubSpot CRM offers robust segmentation capabilities that enable you to create targeted lists for personalized communication, marketing campaigns, or event invitations. You can tailor your messaging to specific member groups, ensuring more relevant and effective communication.

Strategy 81

Strategy Marketing Tools Report 81

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. Read more: PR and Content Marketing Insights from the Edelman Trust Barometer.

Survey 104

Survey Marketing B2B Content Marketing 104

Stern + Associates

JUNE 22, 2017

Creating content. Socializing content. Marketing content. Content, content, content. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group. It’s (almost) all we hear – and talk – about these days. It’s the king. The SEO superstar.

Marketing 90

Marketing SEO Content Marketing Groups 90

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Tools were benchmarked against the GBOK framework by an international group of practitioners. There is a growing group of tools that could be applied to PR but aren't.

Tools 100

Tools Analysis Technology Internal 100

Cision

AUGUST 28, 2017

James, marketing director at The Curtis Group , takes that idea one step further. Mandy Bray, chief copywriter at Bohlsen Group , says the colon is great for press release headlines. Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Does the headline grab attention?

Writing 258

Writing Newspapers Retail Groups 258

Cision

APRIL 8, 2015

James, marketing director at The Curtis Group takes that idea one step further. Mandy Bray, chief copywriter at Bohlsen Group , says the colon is great for press release headlines. Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Image: Phillip Capper ( Creative Commons ).

Writing 120

Writing Retail Content Marketing Groups 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.” You’ll understand why it can be so powerful in driving successful content marketing programs.

Video 117

Video Communications Strategy Product Launch 117

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Direct Deploy: Engaging Content Marketing. Dynamic Design: WIRED Marketing System. Integrate: How Facebook fits into your company’s mission and marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

JANUARY 12, 2016

This month, 10 writers , including myself, are forming a group that will work together to release books and make sure they are seen by the masses. Start by motivating the right people to share your content. The quickest way to thought leadership is motivating people to spread the word. Create timely content.

Writing 120

Writing Leadership Creativity Groups 120

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Content such as LinkedIn Pulse has publicly accessible URLs, so if you have better advertising results with platforms like Google AdWords, you might consider using AdWords to drive traffic to Pulse thought leadership posts.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Deirdre Breakenridge

APRIL 10, 2017

group, business owners have hundreds of options for creating a much more personalized domain name that makes it immediately clear what they do and whom they serve. and name.kitchen, where she does media relations, content marketing, and social media. Thanks to the new descriptive and differentiated domain name extensions, like.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later). Of course, relative to WordPress (3.6

LinkedIn 84

LinkedIn Mobile Leadership Course 84